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Does Your Business Have an Effective Online Presence?

6 April 2011 | Lorrie Thomas | No Comments

Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs.

In this episode, we interview Lorrie Thomas, author of The 36-Hour Course to Online Marketing, and CEO (Chief Enthusiasm Officer) of Web Marketing Therapy, a marketing agency that diagnoses, prescribes and guides healthy marketing solutions.

In this interview, we discuss:

  • the key components of online marketing
  • why it's so important to have a website
  • content marketing and the 'magazine model'
  • blogging - what types of blog entries enhance sales
  • social media and the "Three V's"
  • web analytics
  • the science of search engine optimisation
  • email marketing
  • multitask marketing

Enjoy this interview with Lorrie Thomas.



 
    

 

herBusiness is a podcast series presented by the Australian Businesswomen's Network. Each interview features an
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success. New episodes are released regularly.
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Optus Business
Lorrie Thomas
Lorrie Thomas

Guest

Lorrie Thomas

Lorrie Thomas

Lorrie Thomas, M.A. is The Marketing Therapist and a proud Wild Web Woman. She is a speaker, educator, marketing expert and CEO of Web Marketing Therapy. Her expertise helps make small busines...


Read more about Lorrie Thomas

About the Sponsor

Optus Business

Optus Business

Optus is right behind the Australian Businesswomen's Network.

Communications are the life line of any successful business. The new digital economy has opened up many opportunities - and it isn't just something that benefits large business.

For small businesses the advancement in technology, communications and digital solutions opens up opportunities to reach new customers Ð whether it be through email, the office telephone, your Smartphone or the internet connection for your office; having the right technology provider behind you is essential to the success of your business.

In this new digital economy, never has this been so important for small business.

Buzz words such as the 'Cloud' and 'Cloud computing' have also become ubiquitous with this new economy butÉwhat is the Cloud? How can it benefit my business? And is it right for me?

Optus will be working closely with the Australian Businesswomen's Network to help you harness the power of these new technologies and how they benefit your business.

In June 2011, Optus launched Optus OfficeApps, a new portfolio of cloud services for Small & Medium Businesses.

Optus OfficeApps is designed for growing businesses, frustrated with how time consuming it is to manage and maintain their IT systems. It provides online email, collaboration, back up and security solutions that take the hard work out of operating a business, so you can focus more on growth rather than support. And unlike other cloud-based solutions, Optus Office Apps provides migration assistance, up to 24/7 support, as and when you need it. For more information about Optus OfficeApps, please visit optusbusiness.com.au/officeapps.

Optus is a proud partner of the Australian Businesswomen's Network and we look forward to continuing to work together to deliver members solutions and relevant information that will help grow and support your business.

To find out more about Optus Business, visit us at www.optusbusiness.com.au.

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Optus Business
Lorrie Thomas
Lorrie Thomas

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