Last month I went mad-ninja on my technology. It was long overdue. Emails were getting lost. Saving and finding files was frustrating. Switching between my desktop and laptop computers was an ordeal, because they were set up differently. So I put aside several days over a few weeks (yes, it took that long!) to clean [...]
Now that you’ve given some thought to renewing your marketing message, why not complete the process with a makeover of the tools you use to communicate with your target audience? This might include a new look for your website, review of your social media strategy, or new point of sale materials. You could also make [...]
What makes you special? What makes your brand special? Why should I buy from you, interact with you, or even listen to you? These are the questions you should all ask yourselves when considering whether your Core Marketing Message needs a makeover. It’s makeover month, so what better time to challenge you business and brand [...]
How do you vision and create business and personal growth? It is easier than you might think. We all have the power within us to take our life and business to the fullest potential, which means we are able to achieve personal and professional milestones. Your success, however, is dependant upon following a vision with [...]
Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Emanuel Perdis, Co-Founder and Managing Director of Napoleon Perdis Cosmetics. In this interview, Emanuel explains: the history of values in the development of the Napoleon Perdis brand the values that underpin Napoleon Perdis - the glamour principle, [...]
Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Carmel Molloy, CEO of WSPA Australia. In this interview, Carmel explains: the work that WSPA does what makes an effective partnership what it takes to be attractive to potential partners how important a social cause is to [...]
Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Alison Hill, co-author of Dealing with the Tough Stuff: How to Achieve Results from Crucial Conversations. In this interview, Alison explains: what types of conversations are 'the tough stuff' how you can have more productive discussions in [...]
What are QR Codes? What are they good for and how do you use them to encourage engagement with clients and prospects? In this Social Media for Small Business podcast, Internet thought leader Aliza Sherman shares great tips on how to use QR codes in your small business. Plus, we look at great new apps [...]
In the social media space, we hear a lot about the benefits of social media, but can it really impact the bottom line? Kate vanderVoort of Social Mediology explains what can (and should) be measured and how to cut costs using social media -- even if you're time and money-poor.
Nicole Vanderbilt of Etsy is the Country Manager for Australia, New Zealand, Canada and the UK. Etsy is the world’s handmade marketplace and recently was listed by Forbes as one of the top 10 tech companies of 2012. It is also a website with a lot of web traffic and therefore a great platform for [...]
Jaleh Bisharat is the Vice President of Marketing at oDesk, the world’s largest online workplace with more than 500,000 businesses and 3 million contractors. Australia is the largest user of oDesk per capita. In this video episode of herBusiness.tv, Jaleh discusses: How to build the capacity of your business with oDesk, without the overhead How [...]
SXSW 2013: Conscious Capitalism with John Mackey, co-CEO and Founder of Whole Foods In this special video edition of Social Media for Small Business, Suzi Dafnis recaps some of what she learned from John Mackey at SXSW about what it takes to create a conscious business. Suzi says: "I love business. I have been a [...]
Claire Hatton is the Industry Leader for Travel, Government and Local Business at Google Australia/NZ. In this In Her Shoes interview, Claire discusses: the benefits of moving online for small business the importance of optimising online opportunities tools that you can use to be found by online shoppers how to measure results (google analytics) google [...]
This episode of The Venture examines the popularity of daily deal websites and looks at whether or not small business owners really do benefit from running a deal.Many of us are the recipients of daily deal offers from the likes of Living Social, CUDO, Jump On it, Spreets, and so on. Each day we are [...]
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