Social media is a helpful communication tool for businesses as it allows them to communicate directly with customers and engage them in conversations. Social media can also help you to increase your customers’ brand awareness and find new contacts or business opportunities. If you want to become active on social media, but don’t know [...]
Jane Cay is the owner of Birdsnest, an online retail company that aims to solve women’s wardrobe dilemmas by focusing on product delivery as well as customer service. Having been established for four years now, the business aims to provide the best of both online and traditional retail with their unique showroom model. The world [...]
Janie Bartlett entered the world of online retail four months ago. Her brand, My Best Friend Is A Bag, designs and manufactures a range of stylish, practical leather bags for busy working women. Being a relatively new company with no existing brand equity to draw on, Janie prioritises her marketing and PR strategies in order [...]
Kristy-Lee Johnston runs The Footprint Group, a consultancy business that works with businesses to improve their performance and operational efficiencies by providing recruitment strategies and services. After discovering a gap in the market for a locally based professional services recruiter, Kristy-Lee established the first Footprint Recruitment Office at East Gosford in 2006. Working within a [...]
Belinda Weaver is the owner of Copywrite Matters, which helps businesses find and communicate their unique voice across their online and offline marketing. From website copywriting and blog writing, to more traditional approaches like brochures and flyers, the company is a specialist in marketing and communications. When Belinda first started out, though, she wasn’t sure [...]
Heather Winchcomb launched her online store, Gifts for Blokes, in 2007 when online shopping was still its infancy. An online gift store that aims to make shopping for men easier, the business was inspired by a series of conversations between Heather and her friends about the difficulty of finding the perfect gift for the men [...]
Running a successful web development business from the shores of an idyllic beach location is a dream beyond the reach of most people. For Bianca Board, it’s an everyday reality. Bianca is the woman behind Web123, a web design company that specialises in high-quality, professional websites for small businesses on a small budget. Having spent [...]
Katrina Allen is the co-founder of Social Callout, a website that connects brands with bloggers and social media influencers. In this new episode of Social Media for Small Business, Katrina tells us how businesses can benefit from working with bloggers, the common mistakes businesses make when engaging with bloggers, the types of businesses that use [...]
Jen Bishop is a full-time blogger for her popular blog Interiors Addict. Jen was named one of 20 bloggers to watch in 2012 by Problogger, and she was a finalist in the Best Australian Blogs Competition 2012. In this new Social Media for Small Business podcast, Jen tells us how to get tangible results using photosharing app [...]
Karen Lacey is the co-author of Pinterest Power: Market Your Business, Sell Your Products and Build Your Brand on the World’s Hottest Social Network. In this interview, Karen explains the top 5 reasons you should be using Pinterest for your business, specific benefits of Pinterest for small business, how to integrate Pinterest into other social [...]
Jo Saunders, Director of Wildfire Social Marketing, has a passion for helping small business owners leverage social media and online marketing. In this episode of the Social Media for Small Business podcast, Jo explains how to set up your LinkedIn profile to maximise its effectiveness and how to ensure you're found in searches. Mentioned [...]
Cameron Parker runs Marketing and Operations for Black Milk Clothing, a multi-million dollar, 100% Australian-owned online clothing store. Cameron has over 10 years of Marketing and Advertising experience working in Australia and the UK. In this episode of the Social Media for Small Business podcast, Cameron shares how Black Milk Clothing encourages and drives their [...]
Nicole Vanderbilt of Etsy is the Country Manager for Australia, New Zealand, Canada and the UK. Etsy is the world’s handmade marketplace and recently was listed by Forbes as one of the top 10 tech companies of 2012. It is also a website with a lot of web traffic and therefore a great platform for [...]
Linda Kozlowski has more than 18 years of experience in international marketing, public relations and customer service. At Evernote, she leads Market Development for the Asia Pacific Region, including marketing, PR and development of marketing partnerships. Evernote is helping the world remember everything by building innovative products and services that allow individuals to capture, find [...]
Jaleh Bisharat is the Vice President of Marketing at oDesk, the world’s largest online workplace with more than 500,000 businesses and 3 million contractors. Australia is the largest user of oDesk per capita. In this video episode of herBusiness.tv, Jaleh discusses: How to build the capacity of your business with oDesk, without the overhead How [...]
On the final day of SXSW Interactive 2013, Cat Matson and Suzi Dafnis recap the highlights of the day and identify the big themes for this year's interactive festival. Watch to hear: What Phil Libin, Evernote CEO, said about exit strategies and playing a zero sum game Why evernote is designed to be a 100 [...]
It's Day 4 of South By South West and Cat Matson and Suzi Dafnis recap the day's highlights. Once again it was a full day of learning and big-picture thinking. One of Suzi's favourite social tools, foursquare was on the agenda, with founder Dennis Crowley taking the stage to talk about the future of location. [...]
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