Sarina Bratton is an entrepreneur by definition - her drive for business success and her hard-work ethic are just two of her many inspiring traits. “Orion Expedition Cruises is the second cruise startup I have created. After a visit to the Kimberley on a friend's super yacht, the beauty, the remoteness, the pristine wilderness and [...]
After being trained in shoemaking in a fashion footwear factory, Jodie Morrison decided to make one-off footwear and interact with the wearer. With great determination and innovation, Jodie transformed her talent for shoemaking into a unique niche and started her own business, Steppin’ Out. Since 1979, Steppin’ Out has been providing handmade shoes and unique [...]
After university, Sarah Mandelson joined her mum, Alix, in Serendipity Ice Cream, a business Alix started in 1966 when she decided to make her own ice cream at home. At the time, there wasn't much available in the way of good ice cream or interesting flavours in Sydney. “I was wondering what I would do [...]
Kelly Baker-Jamieson had a vision to start her own business. The idea of edible bouquets made from fresh fruit, blossomed into a successful business startup. In 2005, just three months after she first had the business idea, Edible Blooms opened its first store in Brisbane. Edible Blooms acts as both a catering service and a [...]
Yvonne Collier of Maddison Training is passionate about people being able to stand up for themselves, especially when faced with workplace problems such as sexual harassment and bullying. When asked why she does what she does, Yvonne explained to us that “helping people with timid behaviours speak up, and those with aggressive behaviours tone it [...]
Jan Clogg was enjoying full-time employment in a senior management role, but when her boss decided to sell the business, she questioned her next step. Should she follow him to his next business? To her own surprise, she decided to leave the world of employment behind to pursue her real passion, and to work in [...]
Megan Barrow, Director of JoElla Marketing, understands the struggles of small business owners and works to ensure they understand the marketing techniques that are best suited for their business. Megan looks at marketing like a journey and encourages business owners to understand what they're doing and why, essentially embracing their authentic self and business values. [...]
Brand strategist Catherine Kaputa is the President of New York City-based branding company, Selfbrand and is the author of award-winning book, You Are a BRAND! How Smart People Brand Themselves for Business Success, The Female Brand and new book, Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform Small Ideas Into Big Brands. In this herBusiness [...]
Whether it's a tweet, an article or Q&A on your website, small businesses are creating more content than ever before. In this Social Media for Small Business podcast, Cas McCullough, Founder of Content Marketing Cardiology, explains the best types of content small businesses should publish to really add value to their clients. Today, you can’t [...]
Sally Hill is the owner of Wildwon, an experience design and event production company. In this herBusiness podcast, we discuss creating engaging experiences for your customers and how employing experiences can influence behaviour, attitudes and culture. Sally Hill from Wildwon tells us: what Wildwon does, and what her role is within the company what [...]
Felicity Stewart is the co-Founder and Director of Stewart Hollenstein, an emerging design practice that was recently named winner of an international design competition for the Green Square Library and Plaza, Sydney. In this herBusiness podcast, Felicity explains why asking questions is an important part of creativity and the role mentors can play for startups. Felicity [...]
Ruby Pseudo heads up her own London-based agency, Ruby Pseudo Consulting, which conducts youth research on behalf of brands. In this interview, Ruby explains where big brands get it wrong when it comes to youth marketing, when social media works best and she provides advice for startups. Ruby Pseudo tells us: how her youth [...]
Nicole Vanderbilt of Etsy is the Country Manager for Australia, New Zealand, Canada and the UK. Etsy is the world’s handmade marketplace and recently was listed by Forbes as one of the top 10 tech companies of 2012. It is also a website with a lot of web traffic and therefore a great platform for [...]
Linda Kozlowski has more than 18 years of experience in international marketing, public relations and customer service. At Evernote, she leads Market Development for the Asia Pacific Region, including marketing, PR and development of marketing partnerships. Evernote is helping the world remember everything by building innovative products and services that allow individuals to capture, find [...]
Jaleh Bisharat is the Vice President of Marketing at oDesk, the world’s largest online workplace with more than 500,000 businesses and 3 million contractors. Australia is the largest user of oDesk per capita. In this video episode of herBusiness.tv, Jaleh discusses: How to build the capacity of your business with oDesk, without the overhead How [...]
On the final day of SXSW Interactive 2013, Cat Matson and Suzi Dafnis recap the highlights of the day and identify the big themes for this year's interactive festival. Watch to hear: What Phil Libin, Evernote CEO, said about exit strategies and playing a zero sum game Why evernote is designed to be a 100 [...]
It's Day 4 of South By South West and Cat Matson and Suzi Dafnis recap the day's highlights. Once again it was a full day of learning and big-picture thinking. One of Suzi's favourite social tools, foursquare was on the agenda, with founder Dennis Crowley taking the stage to talk about the future of location. [...]
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