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Makeover Your Cyberspace Legacy: Why You Need a Social Media Will

26 September 2012 | Amanda MacLean | No Comments

In this age of social media with Facebook, Twitter and LinkedIn plus all the other internet sites to which you subscribe - both personally and professionally - the inability to access your online profiles or accounts can create all sorts of problems for your family in the event of your death or if you lose capacity due to illness or injury.

Many people have written wills stating how their assets should be distributed and nominating a guardian to care for their children or make financial and health care decisions for them. Having a social media will is now becoming as important as having a regular will in place.

It’s important to think about how we would want our online identities managed if we were to die or lose capacity.

Read more in this recent post by Rob MacLean, the Founder, CEO and Principal Advisor for Equitas Wealth:

E-state planning

Ever read US composer Leonard Bernstein’s memoir Blue Ink? No! And that’s because it’s locked on his computer behind a password that even 22 years after his death has not been deciphered. 1

When we die, we leave certain things behind, including our online profiles, email accounts and social media information.

As a result it is important to think about leaving some instructions so others can access your email accounts and social media profiles after your death or if you become incapacitated due to illness, injury or old age, and deal with them according to your wishes.

A social media will is now becoming an important requirement and should be considered along with a regular will, power of attorney and power of guardianship.

Social media guidelines

Mindful of the growing importance of giving directives on what happens to your online profile after your death, the US Government has issued some guidelines on how to deal with your social media online presence. 2

It suggests you appoint somebody you can trust as your online executor to close your email addresses, social media profile and blogs. You should make an inventory of all your digital accounts and you need to advise your executor of how you want your profile handled after your death. For instance, you may want your Facebook profile to continue as a memorial or you may prefer for it to be completely closed. Each social media site will have its own privacy policy, with which you should become familiar.

Your social media executor should also have access to your usernames and passwords on your death. This list may be given to a trusted relative or friend, kept in a secure location with your other legal documents, or it might be that you present it as a sealed document to be opened when the time comes. You may also wish to leave instructions for accessing your password-protected devices including your computer, mobile and iPad.

It’s important to keep these passwords up to date, particularly as many digital accounts require regular changes.

You should also stipulate in your social media will that the executor has a copy of your death certificate to access your accounts.

The Australian authorities have yet to act on providing specific guidelines but the US suggestions still carry weight over here. 3

Keep bank passwords

Despite the need to provide your social media executor with your password details, your bank password remains sacrosanct and should never be divulged. When it comes to your banking, your executor will go to the bank with your death certificate and the bank will then close and freeze all your accounts. This will automatically stop any online transactions including your direct debits.

Your executor will have to advise the relevant utilities and other direct debit suppliers of your death as the money will no longer come out of the bank account. The Australian Bankers Association stresses the importance of keeping your bank password private, saying the information is not pertinent to dealing with your banking after your death and divulging it is in effect breaking your contract with the bank. 4

The importance of sorting out your online presence cannot be stressed enough.  At the end of the day, you don’t want your life to be locked in cyberspace after you have gone. 

1 http://www.dwmgmt.com/when-you-pass-on-dont-leave-the-passwords-behind/
2 USA.gov.blog
3 Australian Law Society
4 Ian Gilbert, policy director at the Australian Bankers Association

 


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Amanda Maclean

Amanda MacLean

Amanda MacLean is a business manager, director and advisory board member with a background in marketing, operations, strategy and governance and 25 years of experience in the corporate and NFP sectors both in Australia and overseas. Her most recent background has been with recruitment, training and...


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Napoleon Perdis

Napoleon Perdis

Napoleon Perdis: The Man — Napoleon Perdis is a renowned, award winning, international makeup artist with over 20 years experience in the industry. Napoleon remains one of the few makeup artist developed brands who still owns, operates and actively works in the industry.  With strong and strategic presence in both the Australian and US markets, Napoleon Perdis is the KEY Australian beauty brand currently available in renowned luxury US retailer, Nordstrom. A key element of the Napoleon Perdis brand and person is that of educator. He pioneered and democratised makeup artistry education, and since the creation of the Napoleon Perdis Makeup Academy over 20 years ago, he has trained over 25,000 students in Australia and the US.

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Napoleon Perdis: The Brand

Passionate about supporting the Australian fashion industry, Napoleon and his team remain runway fit as he continues to lead the largest, most experienced team of makeup artists each season at fashion week. Extending beyond fashion, Napoleon's support and passion for the arts has been realised through his sponsorships of The Australian Ballet as well as the AACTA's, Astra Awards, Sydney Film Festival.

Napoleon Perdis: The Brand Builder

In 2008, and one of the first international makeup artists to be involved in the Designers for Target program in the US, Napoleon Perdis created NP Set, a colour cosmetic offering for the masstige market.

NP Set launched soon after in Australia where the easy-to-use, multi-purpose products at very accessible price points were fast a winner with the savvy Australian consumer. In April 2012, Napoleon took the NP Set brand (and his famed expertise and knowledge) to the television screens of up to 7 million Australians via TVSN. With the identification of the evolution of omni-channel retail combined with his experience on the US powerhouse home shopping network, QVC, home shopping networks were a natural next step for the brand and the man. In May 2012 Napoleon opened his first Napoleon Perdis Life.style store in Sydney's Woollahra, restoring the iconic Post Office. Representing the next visionary step of the Napoleon Perdis brand, Life.Style was borne out of Napoleon's passion for art, fashion, design and all things beautiful. Housing an eclectic mix of international men's and women's accessories, jewellery, art and homewares that sit beside the Napoleon Perdis Cosmetics range as well as a carefully curated selection of vintage items.

Napoleon Perdis: The Innovator

The Napoleon Perdis cosmetic range is innovative, award-winning, and wearable. His lauded Auto Pilot Pre-Foundation Primer has been prepping and perfecting complexions for over 10 years. While Napoleon was not the first to ride the mineral makeup trend, he patiently waited until he was most satisfied with the innovation level and formulation before offering mineral makeup to his customer. The introduction of two Mattifying Lip Palettes to the lip stable have been acknowledged as industry changers by Shop Til You Drop magazine, who recently awarded the Double Agent Nude a 'Shop Genius Award'. The brand's latest skinnovation comes in the form of The One. A one shade wonder concealer and a sales success story! Sometimes an upgrade is as important as innovation. In the past 12 months, the brand has continued to see the upgrade of many of its original and core products to new luxe gold packaging. For NP Set, the multi-use products are as innovative as they are environmentally friendly. Ingredients are key to the NP Set range which boast the latest and greatest ingredients with organic benefits, are 98% paraben free, in recyclable packaging.

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