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Makeover Your Résumé to Pass the 6-Second Test

11 September 2012 | Susan Wareham McGrath | No Comments

Resume tips for job seekers

Are you experienced and qualified, but getting nowhere with your job search? It might be time for a résumé makeover!

Recent research from online job matching firm The Ladders found that recruiters only spend 6 seconds on average reading individual résumés. While other reports suggest that recruiters spend a little longer – up to 30 seconds – on their assessment of résumés, the overall message is clear.

To give yourself the best chance of being shortlisted for an interview, you need to ensure that your résumé is written so compellingly that within a few seconds it positions you as a leading candidate.

Many people find it very hard to write about themselves, but your résumé isn’t the place to hold back on self-promotion - there’s no point in being the perfect candidate if no-one knows!

So how to makeover your résumé to position yourself as that perfect candidate?

Here are six tips – one for each second you have to impress your recruiter or prospective employer!

  1. Your Profile

    One way to stand out from the crowd is to include a strategically written 5-8 point Profile under your contact details on the first page.

    Tailor your Profile to the position of interest, using industry and position-specific keywords wherever possible, while retaining readability and flow. Your Profile should provide an overview of the value you can add to the role, rather than being a mini-résumé, so keep it brief and succinct.

  2. Testimonials

    Another strong positioning tool is to include relevant testimonials on the first page, just under the Profile section. You don’t need to include names/titles of the writers – in fact, it’s best not to  - the testimonials themselves will suffice.

  3. Career Summary

    Including a career summary in the form of a two-column table highlights your relevant work experience in an efficient way that makes the most of those six seconds.

    Head up the first column “Position” and use it to list your job title and your employment start and finish dates. Head up column 2 with the title “Organisation” and use it to give a brief overview of each organisation you worked for and to outline, in two to three lines, the duties you undertook that most closely match those of the position you’re interested in.

  4. Don’t go overboard with detail - the purpose of this section is to attract the reader’s attention so they want to read the rest of your résumé, where you can elaborate further.

  5. Keep it Current

    Even if you haven’t changed jobs since you last updated your résumé, the breadth and depth of your experience has probably changed. Remembering that your résumé’s main function is to serve as marketing tool to open interview doors, make sure that you keep it updated with changes in your responsibilities, job title and achievements, so it always presents you in the most up-to-date and marketable way.

  6. Polish Your Presentation

    Proofread your résumé carefully to ensure your presentation is polished. Consider the document’s formatting and its overall appearance and check it for grammar as well as spelling. It’s surprisingly easy to overlook your own typos, so it’s a good idea to ask someone else to check it for you – and to check that you have positioned yourself strongly, you could also ask them what they see as your claims to the role you are applying for. If your suitability for the role isn’t clear to your reader, it would be wise to revisit your Profile and Career Summary and reassess their focus.

  7. Be Consistent Across All Your Job Search Channels

    With over 80% of recruiters and over 50% of employers now using social media to identify suitable candidates, it’s essential that your résumé is congruent with your Facebook, LinkedIn, Twitter, Google+ and other online profiles.

    And because your résumé needs to reflect your online brand, include relevant social media URLs on your résumé, as well as ensuring that there are no contradictions between your online profiles and your paper-based material.

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Susan Wareham McGrath
Napoleon Perdis

Author

Susan Wareham McGrath

Susan Wareham McGrath

With over 25 years' experience in career consulting, business strategy and planning, corporate communication and policy development, Susan Wareham McGrath is a business writer and founder of careers blog, Career Ignition...


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Napoleon Perdis

Napoleon Perdis

Napoleon Perdis: The Man — Napoleon Perdis is a renowned, award winning, international makeup artist with over 20 years experience in the industry. Napoleon remains one of the few makeup artist developed brands who still owns, operates and actively works in the industry.  With strong and strategic presence in both the Australian and US markets, Napoleon Perdis is the KEY Australian beauty brand currently available in renowned luxury US retailer, Nordstrom. A key element of the Napoleon Perdis brand and person is that of educator. He pioneered and democratised makeup artistry education, and since the creation of the Napoleon Perdis Makeup Academy over 20 years ago, he has trained over 25,000 students in Australia and the US.

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Napoleon Perdis: The Brand

Passionate about supporting the Australian fashion industry, Napoleon and his team remain runway fit as he continues to lead the largest, most experienced team of makeup artists each season at fashion week. Extending beyond fashion, Napoleon's support and passion for the arts has been realised through his sponsorships of The Australian Ballet as well as the AACTA's, Astra Awards, Sydney Film Festival.

Napoleon Perdis: The Brand Builder

In 2008, and one of the first international makeup artists to be involved in the Designers for Target program in the US, Napoleon Perdis created NP Set, a colour cosmetic offering for the masstige market.

NP Set launched soon after in Australia where the easy-to-use, multi-purpose products at very accessible price points were fast a winner with the savvy Australian consumer. In April 2012, Napoleon took the NP Set brand (and his famed expertise and knowledge) to the television screens of up to 7 million Australians via TVSN. With the identification of the evolution of omni-channel retail combined with his experience on the US powerhouse home shopping network, QVC, home shopping networks were a natural next step for the brand and the man. In May 2012 Napoleon opened his first Napoleon Perdis Life.style store in Sydney's Woollahra, restoring the iconic Post Office. Representing the next visionary step of the Napoleon Perdis brand, Life.Style was borne out of Napoleon's passion for art, fashion, design and all things beautiful. Housing an eclectic mix of international men's and women's accessories, jewellery, art and homewares that sit beside the Napoleon Perdis Cosmetics range as well as a carefully curated selection of vintage items.

Napoleon Perdis: The Innovator

The Napoleon Perdis cosmetic range is innovative, award-winning, and wearable. His lauded Auto Pilot Pre-Foundation Primer has been prepping and perfecting complexions for over 10 years. While Napoleon was not the first to ride the mineral makeup trend, he patiently waited until he was most satisfied with the innovation level and formulation before offering mineral makeup to his customer. The introduction of two Mattifying Lip Palettes to the lip stable have been acknowledged as industry changers by Shop Til You Drop magazine, who recently awarded the Double Agent Nude a 'Shop Genius Award'. The brand's latest skinnovation comes in the form of The One. A one shade wonder concealer and a sales success story! Sometimes an upgrade is as important as innovation. In the past 12 months, the brand has continued to see the upgrade of many of its original and core products to new luxe gold packaging. For NP Set, the multi-use products are as innovative as they are environmentally friendly. Ingredients are key to the NP Set range which boast the latest and greatest ingredients with organic benefits, are 98% paraben free, in recyclable packaging.

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Susan Wareham McGrath
Napoleon Perdis


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