Business Makeover Library

The Secrets to Creating a Business Makeover that will Raise you Above the Pack

27 September 2012 | Deborah Shepherd | 1 Comment

As business owners, it is hard to differentiate between our business results and where we are on a personal level. For the decisions we make, the image we project and the areas that gain focus, come down to what we decide is important or to be avoided.

Our business is a reflection of us, and therefore when contemplating a business makeover that will achieve significant and sustainable results, we also need to incorporate elements of ourselves.

This is not to ignore the universal concerns of a business owner around cash flow, the next customer and how can I grow my business, these questions will continue to keep us up at night no matter what stage our business is in.

The difference is how we view these questions and the action we take, and this will depend on our mindset and our ability to hold onto the bigger picture of what we are trying to create.

So here are the secrets to ensure you achieve real traction and continue to be ahead of your game.

Remember the original desire for being in business – let it be your guiding light

When we first started our business, most of us would have had a vision on what we were trying to create, our desired reality. The question is: has this changed? If so, then what is it now? If not, are we still aiming correctly - the importance of checking into the vision is to ensure that we are still heading in the right direction.

Too often, we get caught up on the daily operation of our business and we do not take the time to see if what we are doing is contributing to the end game or if the market has moved on, what needs to be adjusted to achieve the vision.

Understanding where you are and identifying any gaps should be a regular practice to set your focus, decide on action steps and appropriate timeframes – at a minimum, do this quarterly.

As you do this practice, ensure you identify what needs to be done practically; for example, refreshing your website or adopting a social media campaign and also what needs to be addressed on a personal level; for example, letting go of any limiting beliefs of not being good enough.

For any areas identified that may be difficult to do on your own, highlight people that can assist you to make this happen – when creating a successful business, you need to let go of the belief of needing to do everything on your own.

Make a commitment to yourself and your magnificence

Too often we can fall into the trap of listening to the inner critic that lets us know what we are doing wrong, and how others seem to be all over what we haven’t yet tackled.

Juggling the priorities of a business is one of the reasons we love what we do. However, it can also be the cause of many distractions, avoidance or chastisement. The inner critic can sometimes have a field day in a female business owners mind, slowly chipping away at our confidence and the ability to recognise all the great things we have achieved.

The result being that we begin to play small, settling for the safe option and blending into the crowd, trying to not make waves. This stops us from standing in the power we all possess, sharing the wisdom and knowledge we can bring to market and having the impact we know is within us.

The question you should ask on a daily basis, “What version of me is turning up to the office, networking event or business meeting?” and make sure it is the brightest, dynamic and magnetic version of you.

And always finish off your day focusing on the three things you did well – even, something that may not have gone the way you planned, has a hidden gift of learning in it.

Will the real you, stand up!

Taking care of yourself, and making yourself a priority, is challenging at the best of times and no more, than when you are a business owner.

However, the impact of neglecting your needs is that you truly cannot be functioning on all cylinders – the way you interact, the clarity of thought and the ability to bounce back when things do not go your way, is enhanced dramatically when you are physically, emotionally and spiritually nourished and supported.

So make sure you schedule in a meeting with yourself, and take that time out to have a decent lunch, feel the sun on your back or grass between your feet, and always take time out to be with the ones you love, as having healthy relationships can support you on many levels - so important if you want a thriving business.

Ensuring you look after your needs reinforces your importance. And, as Norman Vincent Peale once said, “When people believe in themselves, they have the first secret of success.”

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Deborah Shepherd
Napoleon Perdis

Author

Deborah Shepherd

Deborah Shepherd

After 23 years of working in corporate roles, Deborah now specialises in supporting female professionals that feel trapped, want to find their purpose, and are ready to make the changes. She conducts individual consultations, wellness retreats and events and soon to be launched online program calle...


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Napoleon Perdis

Napoleon Perdis

Napoleon Perdis: The Man — Napoleon Perdis is a renowned, award winning, international makeup artist with over 20 years experience in the industry. Napoleon remains one of the few makeup artist developed brands who still owns, operates and actively works in the industry.  With strong and strategic presence in both the Australian and US markets, Napoleon Perdis is the KEY Australian beauty brand currently available in renowned luxury US retailer, Nordstrom. A key element of the Napoleon Perdis brand and person is that of educator. He pioneered and democratised makeup artistry education, and since the creation of the Napoleon Perdis Makeup Academy over 20 years ago, he has trained over 25,000 students in Australia and the US.

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Napoleon Perdis: The Brand

Passionate about supporting the Australian fashion industry, Napoleon and his team remain runway fit as he continues to lead the largest, most experienced team of makeup artists each season at fashion week. Extending beyond fashion, Napoleon's support and passion for the arts has been realised through his sponsorships of The Australian Ballet as well as the AACTA's, Astra Awards, Sydney Film Festival.

Napoleon Perdis: The Brand Builder

In 2008, and one of the first international makeup artists to be involved in the Designers for Target program in the US, Napoleon Perdis created NP Set, a colour cosmetic offering for the masstige market.

NP Set launched soon after in Australia where the easy-to-use, multi-purpose products at very accessible price points were fast a winner with the savvy Australian consumer. In April 2012, Napoleon took the NP Set brand (and his famed expertise and knowledge) to the television screens of up to 7 million Australians via TVSN. With the identification of the evolution of omni-channel retail combined with his experience on the US powerhouse home shopping network, QVC, home shopping networks were a natural next step for the brand and the man. In May 2012 Napoleon opened his first Napoleon Perdis Life.style store in Sydney's Woollahra, restoring the iconic Post Office. Representing the next visionary step of the Napoleon Perdis brand, Life.Style was borne out of Napoleon's passion for art, fashion, design and all things beautiful. Housing an eclectic mix of international men's and women's accessories, jewellery, art and homewares that sit beside the Napoleon Perdis Cosmetics range as well as a carefully curated selection of vintage items.

Napoleon Perdis: The Innovator

The Napoleon Perdis cosmetic range is innovative, award-winning, and wearable. His lauded Auto Pilot Pre-Foundation Primer has been prepping and perfecting complexions for over 10 years. While Napoleon was not the first to ride the mineral makeup trend, he patiently waited until he was most satisfied with the innovation level and formulation before offering mineral makeup to his customer. The introduction of two Mattifying Lip Palettes to the lip stable have been acknowledged as industry changers by Shop Til You Drop magazine, who recently awarded the Double Agent Nude a 'Shop Genius Award'. The brand's latest skinnovation comes in the form of The One. A one shade wonder concealer and a sales success story! Sometimes an upgrade is as important as innovation. In the past 12 months, the brand has continued to see the upgrade of many of its original and core products to new luxe gold packaging. For NP Set, the multi-use products are as innovative as they are environmentally friendly. Ingredients are key to the NP Set range which boast the latest and greatest ingredients with organic benefits, are 98% paraben free, in recyclable packaging.

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Deborah Shepherd
Napoleon Perdis


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