Now that you’ve given some thought to renewing your marketing message, why not complete the process with a makeover of the tools you use to communicate with your target audience?
This might include a new look for your website, review of your social media strategy, or new point of sale materials.
You could also make some real impact with fresh print collateral that stands out from your competitors, and from what you’ve given them before.
There is enormous message clutter online – which presents a great opportunity to be noticed using innovative print marketing. Because print isn’t the default method of communication anymore, it can get instant attention if done well.
So don’t be predictable.
Print gives you the ability to use texture, weight, size, format, colour and special finishes to reinforce your brand values and proposition.
How do you put this into action?
It’s helpful if you have some design and product advice from a graphic designer and/or print supplier.
You don’t have to use standard paper/card sizes or formats. These have developed to make life easy for printers – but there’s no reason why you can’t vary the format within certain limitations. Ask your print supplier to advise you how to choose print specifications that won’t break your budget, but will create print products that stand out from the crowd.
It might be as simple as making your next sales booklet square instead of A4 – or perhaps adding round corners to your business card.
On any printed piece, you might:
The permutations and combinations are only limited by your imagination – so start brainstorming.
In 2012, standard, predictable messages are going nowhere.
If you want your brand to be the one that’s remembered, you need to think laterally. An imaginative print marketing makeover could help you cut through.
Vivienne Kane is passionate about the power of print to engage with customers and prospects, to grow leads and sales. Minuteman Prahran helps small businesses owners to develop print marketing materials that get attention from the right people with the right message.
Vivienne's new speci...
Napoleon Perdis: The Man — Napoleon Perdis is a renowned, award winning, international makeup artist with over 20 years experience in the industry. Napoleon remains one of the few makeup artist developed brands who still owns, operates and actively works in the industry. With strong and strategic presence in both the Australian and US markets, Napoleon Perdis is the KEY Australian beauty brand currently available in renowned luxury US retailer, Nordstrom. A key element of the Napoleon Perdis brand and person is that of educator. He pioneered and democratised makeup artistry education, and since the creation of the Napoleon Perdis Makeup Academy over 20 years ago, he has trained over 25,000 students in Australia and the US.
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Napoleon Perdis: The Brand
Passionate about supporting the Australian fashion industry, Napoleon and his team remain runway fit as he continues to lead the largest, most experienced team of makeup artists each season at fashion week. Extending beyond fashion, Napoleon's support and passion for the arts has been realised through his sponsorships of The Australian Ballet as well as the AACTA's, Astra Awards, Sydney Film Festival.
Napoleon Perdis: The Brand Builder
In 2008, and one of the first international makeup artists to be involved in the Designers for Target program in the US, Napoleon Perdis created NP Set, a colour cosmetic offering for the masstige market.
NP Set launched soon after in Australia where the easy-to-use, multi-purpose products at very accessible price points were fast a winner with the savvy Australian consumer. In April 2012, Napoleon took the NP Set brand (and his famed expertise and knowledge) to the television screens of up to 7 million Australians via TVSN. With the identification of the evolution of omni-channel retail combined with his experience on the US powerhouse home shopping network, QVC, home shopping networks were a natural next step for the brand and the man. In May 2012 Napoleon opened his first Napoleon Perdis Life.style store in Sydney's Woollahra, restoring the iconic Post Office. Representing the next visionary step of the Napoleon Perdis brand, Life.Style was borne out of Napoleon's passion for art, fashion, design and all things beautiful. Housing an eclectic mix of international men's and women's accessories, jewellery, art and homewares that sit beside the Napoleon Perdis Cosmetics range as well as a carefully curated selection of vintage items.
Napoleon Perdis: The Innovator
The Napoleon Perdis cosmetic range is innovative, award-winning, and wearable. His lauded Auto Pilot Pre-Foundation Primer has been prepping and perfecting complexions for over 10 years. While Napoleon was not the first to ride the mineral makeup trend, he patiently waited until he was most satisfied with the innovation level and formulation before offering mineral makeup to his customer. The introduction of two Mattifying Lip Palettes to the lip stable have been acknowledged as industry changers by Shop Til You Drop magazine, who recently awarded the Double Agent Nude a 'Shop Genius Award'. The brand's latest skinnovation comes in the form of The One. A one shade wonder concealer and a sales success story! Sometimes an upgrade is as important as innovation. In the past 12 months, the brand has continued to see the upgrade of many of its original and core products to new luxe gold packaging. For NP Set, the multi-use products are as innovative as they are environmentally friendly. Ingredients are key to the NP Set range which boast the latest and greatest ingredients with organic benefits, are 98% paraben free, in recyclable packaging.
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