Business Makeover Library

Make Over Your PR/Media Presence on Your Website

18 September 2012 | Kerry McDuling | No Comments

An important part of your public relations strategy should be your PR presence on your own website.

Many business owners are not aware of the importance of ensuring their website is media friendly.

Often, when the media has received a media release from a business and is preparing their news story, they will access the business’ website to check out the business’ credibility and to gather additional information.

A business with a good PR presence on their website will normally have a Media Room or News Room. This page will then contain items of interest or relevance to the media. The sorts of items to put here include:

  • A history of your Media Releases. Create a library of media releases and every time you issue a new one, also post it on your website. Remember to include the dates they were released. This allows the journalist to access a handy history of your past news, advice and announcements.
  • Background information about your business and its team. Include a bio of your main department leaders if applicable, as well as yourself.
  • It is also a good idea to include downloadable high res images of yourself, your designated spokesperson (if not yourself) and your company logo.
  • Once you have had an article published or broadcast, include it in your News Room. Published articles can be attached as a PDF, while radio interviews and TV broadcasts can either be as a webpage link or audio/video file.
  • Don’t forget to include your social media links in your News Room. Facebook, Twitter, LinkedIn and YouTube can all be added here.

Exactly how much you add in your News Room depends on your business type and how much you have available and prepared. If you are just starting out with your PR strategy, having a well-stocked and interesting News Room should definitely be one of your goals.

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Kerry McDuling
Napoleon Perdis

Author

Kerry McDuling

Kerry McDuling

Kerry McDuling is the owner of McDuling PR and Stratosphere Me. Kerry, an experienced Journalist and PR Specialist, works effectively with business owners, teaching them how to powerfully brand themselves in the market and generate publicity and exposure as a result, that really works!


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Napoleon Perdis

Napoleon Perdis

Napoleon Perdis: The Man — Napoleon Perdis is a renowned, award winning, international makeup artist with over 20 years experience in the industry. Napoleon remains one of the few makeup artist developed brands who still owns, operates and actively works in the industry.  With strong and strategic presence in both the Australian and US markets, Napoleon Perdis is the KEY Australian beauty brand currently available in renowned luxury US retailer, Nordstrom. A key element of the Napoleon Perdis brand and person is that of educator. He pioneered and democratised makeup artistry education, and since the creation of the Napoleon Perdis Makeup Academy over 20 years ago, he has trained over 25,000 students in Australia and the US.

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Napoleon Perdis: The Brand

Passionate about supporting the Australian fashion industry, Napoleon and his team remain runway fit as he continues to lead the largest, most experienced team of makeup artists each season at fashion week. Extending beyond fashion, Napoleon's support and passion for the arts has been realised through his sponsorships of The Australian Ballet as well as the AACTA's, Astra Awards, Sydney Film Festival.

Napoleon Perdis: The Brand Builder

In 2008, and one of the first international makeup artists to be involved in the Designers for Target program in the US, Napoleon Perdis created NP Set, a colour cosmetic offering for the masstige market.

NP Set launched soon after in Australia where the easy-to-use, multi-purpose products at very accessible price points were fast a winner with the savvy Australian consumer. In April 2012, Napoleon took the NP Set brand (and his famed expertise and knowledge) to the television screens of up to 7 million Australians via TVSN. With the identification of the evolution of omni-channel retail combined with his experience on the US powerhouse home shopping network, QVC, home shopping networks were a natural next step for the brand and the man. In May 2012 Napoleon opened his first Napoleon Perdis Life.style store in Sydney's Woollahra, restoring the iconic Post Office. Representing the next visionary step of the Napoleon Perdis brand, Life.Style was borne out of Napoleon's passion for art, fashion, design and all things beautiful. Housing an eclectic mix of international men's and women's accessories, jewellery, art and homewares that sit beside the Napoleon Perdis Cosmetics range as well as a carefully curated selection of vintage items.

Napoleon Perdis: The Innovator

The Napoleon Perdis cosmetic range is innovative, award-winning, and wearable. His lauded Auto Pilot Pre-Foundation Primer has been prepping and perfecting complexions for over 10 years. While Napoleon was not the first to ride the mineral makeup trend, he patiently waited until he was most satisfied with the innovation level and formulation before offering mineral makeup to his customer. The introduction of two Mattifying Lip Palettes to the lip stable have been acknowledged as industry changers by Shop Til You Drop magazine, who recently awarded the Double Agent Nude a 'Shop Genius Award'. The brand's latest skinnovation comes in the form of The One. A one shade wonder concealer and a sales success story! Sometimes an upgrade is as important as innovation. In the past 12 months, the brand has continued to see the upgrade of many of its original and core products to new luxe gold packaging. For NP Set, the multi-use products are as innovative as they are environmentally friendly. Ingredients are key to the NP Set range which boast the latest and greatest ingredients with organic benefits, are 98% paraben free, in recyclable packaging.

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Kerry McDuling
Napoleon Perdis


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