“How do you find the time to manage all of this social media stuff?” That’s one of the most common questions I’m asked whenever I present. And sometimes, I get the sense that people are hoping that it’s so complicated and time-consuming that they’ll have a great excuse NOT to do it. Not to learn [...]
The Impact Equation: Are you making things happen, or just making noise?
The Impact Equation is a new book by Chris Brogan and Julien Smith about how to get your important ideas distilled, spread across a platform that you’ve built, and cared for and understood by other people. It’s not really a sequel to their New York Times bestseller, Trust Agents, but it does encompass a lot of what they learned between the publication of that book and the years following.
This isn’t a book about social media. It’s about how to improve your goals, have better ideas, get those spread across a platform of value, and build a human network that matters. They paint with a digital brush, but they provide ideas that work offline and on.