herBusiness - The Australian Businesswomen's Network Blog
herBusiness - The Australian Businesswomen's Network Blog

Survey Reveals Diversity Within the ABN Community

By Kate Tribe

23 February 2011 | No Comments

In December 2010, the Australian Businesswomen's Network conducted its Community Survey. Here is the first snapshot of the results from the over 500 people who participated.

The survey included StartUp and Growth members, members of the ABN Community and people connected to the ABN through social media.

Community older than previously

The participants this time were older than in the 2007 survey, with the proportion of participants less than 45 decreasing from 62% to 54%.

30% were born overseas

These 30% were born in 35 different countries and now part of the ABN Community. The main countries were United Kingdom, New Zealand and United States.

43% live in a major city in New South Wales

While the services of the ABN are largely online and Member roundtables are in Sydney, Melbourne and Brisbane, almost half of the participants (47%) live in New South Wales.

39% don't have children

While 39% of the participants don't have children, the Australian Census 2006 reports that 25% of 25-54 year olds don't have children. Are we too busy working in (or on) our business to have a family of our own or will the 2011 Census show an increase in the proportion without children? The ABN plans to do more research in this area.

Of those with school aged children or younger, more than half do not have access to registered or authorised child care and more than a tenth employ a nanny.

57% are fully employed by their own business

The proportion fully employed by their own business has remained the same since 2007. However, the proportion employed by someone else and do not intend to start their own business has increased slightly, and the proportion who have an idea for a business but haven't started it yet have decreased slightly.

Broad range of business experience

While almost half (48%) of business owners have been in business for less than 4 years, 23% have been in business for more than 10 years, showing the broad range of experience that the community can connect across.

62% use social networks for business

Twitter, Facebook and/or LinkedIn are being used by almost two thirds of the ABN Community to connect their business with others. This is interesting in comparison to Smart Company report of an Optus survey in The 10 next social media trends (October 2010) that only 28% of small businesses used social media to promote their business while 56% had no near-term plans to start. While the comScore State of the Internet in Australia report recently released says that 82% of Australians 15 years or older visit social networking sites (although it doesn't separate personal and business use).

Kate Tribe, Tribe Research

Blogger

Kate Tribe, Tribe Research

Kate Tribe

Kate Tribe is the founder and Managing Director of Tribe Research, an innovative and creative company focusing on accessible ways for business, non-profit and government sectors to grow from a better understanding of their tribe. Tribe Research aims for customers to explore their tribes of client...


Read more about Kate Tribe

No Comments »

No comments yet.


RSS feed for comments on this post.

Leave a Comment

Related Content

What Makes Genius? Austin Kleon Keynote at SXSWi

By Suzi Dafnis

Austin Kleon is the author of Show Your Work, and one of the many guest speakers at South by South West in Austin this week. In this short video co-hosts of the No. 1 iTunes social media podcast - Social Media for Small Business, Cat Matson and Suzi Dafnis, review his presentation on what makes [...]

Read More

I’m an individualist, it seems. You? Take the test.

By Suzi Dafnis

This morning I completed the Commonwealth Bank’s 'What kind of entrepreneur are you?' quick psychometric test to reveal what type of business owner I am (based on seven possible types identified in the test). The popular online survey has been completed by thousands of Australians and I managed to have a sneak peak at the [...]

Read More

Celebrity Spotting at SXSWi: Kevin Bacon, Seth Meyers, Neil DeGrasse Tyson

By Suzi Dafnis

Celebrity sightings abounded at this year's SXSW Interactive festival. In this interview Cat Matson and Suzi Dafnis review three star-studded presentations.   http://www.youtube.com/watch?v=7Ue6n14cC_o   Long before Facebook and Twitter, actors played a game of figuring out how they were connected to one man, Kevin Bacon, by just six degrees or less. This video takes a [...]

Read More

Use Social Media to Understand The Person, Not Just The Audience

Interview with Brylee Clelland

Click to download the m4a file Brylee Clelland, from Digital Business firm Traffika believes that social media is first and foremost a communication platform, that can be used to engage with your customers. However, that is no use trying to communicate with someone who you don’t know. She says, “you may as well be talking [...]

Read More

Gratitude - The Power of a Grateful Leader

By Alison Vidotto

Showing gratitude to members of your team is an engaging quality in a leader. We all like to know that we are appreciated and that our hard work has not gone unnoticed. When gratitude is regularly expressed, the culture of an organisation will blossom and prosper; this will in turn benefit productivity and ultimately, company [...]

Read More