Survey Reveals Diversity Within the ABN Community

By Kate Tribe

23 February 2011 | No Comments

In December 2010, the Australian Businesswomen's Network conducted its Community Survey. Here is the first snapshot of the results from the over 500 people who participated.

The survey included StartUp and Growth members, members of the ABN Community and people connected to the ABN through social media.

Community older than previously

The participants this time were older than in the 2007 survey, with the proportion of participants less than 45 decreasing from 62% to 54%.

30% were born overseas

These 30% were born in 35 different countries and now part of the ABN Community. The main countries were United Kingdom, New Zealand and United States.

43% live in a major city in New South Wales

While the services of the ABN are largely online and Member roundtables are in Sydney, Melbourne and Brisbane, almost half of the participants (47%) live in New South Wales.

39% don't have children

While 39% of the participants don't have children, the Australian Census 2006 reports that 25% of 25-54 year olds don't have children. Are we too busy working in (or on) our business to have a family of our own or will the 2011 Census show an increase in the proportion without children? The ABN plans to do more research in this area.

Of those with school aged children or younger, more than half do not have access to registered or authorised child care and more than a tenth employ a nanny.

57% are fully employed by their own business

The proportion fully employed by their own business has remained the same since 2007. However, the proportion employed by someone else and do not intend to start their own business has increased slightly, and the proportion who have an idea for a business but haven't started it yet have decreased slightly.

Broad range of business experience

While almost half (48%) of business owners have been in business for less than 4 years, 23% have been in business for more than 10 years, showing the broad range of experience that the community can connect across.

62% use social networks for business

Twitter, Facebook and/or LinkedIn are being used by almost two thirds of the ABN Community to connect their business with others. This is interesting in comparison to Smart Company report of an Optus survey in The 10 next social media trends (October 2010) that only 28% of small businesses used social media to promote their business while 56% had no near-term plans to start. While the comScore State of the Internet in Australia report recently released says that 82% of Australians 15 years or older visit social networking sites (although it doesn't separate personal and business use).

Kate Tribe, Tribe Research


Kate Tribe, Tribe Research

Kate Tribe

Kate Tribe is the founder and Managing Director of Tribe Research, an innovative and creative company focusing on accessible ways for business, non-profit and government sectors to grow from a better understanding of their tribe. Tribe Research aims for customers to explore their tribes of client...

Read more about Kate Tribe

See all by Kate Tribe

More by Kate Tribe

5 Things You Miss When Not Working in an Office With Your Team

I was an early adopter of the cloud, so I've been working that way for a long time. I've written how-to articles and written about the benefits. I rarely miss having an office or an onsite team, but recently it just popped into my head that I sometimes I do miss it and it made [...]

Read More

Having a Technology Free Holiday

The challenge: For my Dad's recent birthday, all he wanted was to have his family together, so my parents, my brother, his wife and daughter, and I were all going to fly to Lord Howe Island for a week. There is no mobile phone reception, few public accessible computers with internet, and no wifi. I [...]

Read More

Give your brain a holiday so you have a better 2013

This December seems crazier than usual for many. Maybe it is time to acknowledge that this isn't the time to try to fit more in. Give your brain a holiday so you can be fresh and re-energised for an excellent 2013. Are you thanking your clients? End of year messages can get lost in the [...]

Read More

Are Your 3 Words Negative or Positive Attributes?

As you may know, I'm an advocate for finding out 3 words that people use to describe you or your organisation. It allows you to assess whether they're consistent with your marketing and whether you want to do something to change the perception. It also allows you to understand how integrated you are with your [...]

Read More

A Pricing Structure Based on Perceived Value

Sample Item on Monkey Creek Cafe's Menu In early May 2012, Monkey Creek Cafe opened at 227 Chifley Rd, Bell NSW on the drive down the mountains on the western side. I went there for lunch. To enable Monkey Creek Cafe to work out their pricing structure, in the first period after opening, they asked their customers [...]

Read More

Cloud Computing: The Freedom to Work From Anywhere

Cloud computing allows any business, no matter the size, to increase physical and mental freedom. Cloud computing isn't dependent on an office space, as Kate Tribe explains, it is when you're switched on, you can work. In this eBook, Kate explains how the Cloud provides you with the freedom to find a work/life balance so [...]

Read More

Nokia Lumia 800 Review: A Month with the New Nokia

I've had heaps of fun using (playing) with the new Nokia Lumia 800. First up, Apple is not for me. I can see it has great features and benefits, however my brain doesn't work the same way, so I find it difficult to operate the iPhone. There have been times when I've wished it wasn't [...]

Read More

What Hypothesis is Your Business Testing?

This week, I went to the AWS (Amazon Web Services) Lean Cloud event. At these events, I often find the examples are about startups with funding behind them and a team of programmers. You try to think about how the examples could apply to you and it doesn't match your reality. Eric Ries had great examples [...]

Read More

It's the little things

Last week, Amy Lyden wrote about Disneyland still being the benchmark for exceptional service. One of her tips for offering better service is to survey customers about what it is that bugs them, and raises the excellent point that people often forget when starting a feedback survey: It doesn’t have to mean changing complete systems though. [...]

Read More

5 Lessons in Building a Tribe from a Music Festival

I just got back from the Huntington Estate Music Festival. A great five-day program, organised by Musica Viva, is performed by musicians from all over the world in the wonderful barrel room at Huntington Estate in Mudgee NSW. Over the last two decades, they have been building an audience that continues to come back each year (and invites friends and family [...]

Read More