How to Smash Your Competition
By Bianca Board
I’m going to tell you how to get ahead (and stay ahead) of your competition.
But first, I need to tell you a story....
One of the turning points in my career was when I decided I was going to immerse myself in web marketing and really become an expert in my area. I’m talking about learning the ins and outs of SEO, PPC, email marketing, conversion optimisation, you name it.
Instead of watching TV, I’d read books. I enrolled in courses, invested in membership sites, registered for webinars and learned as much as I could. I still do on a daily basis.
I guess you could say I put myself through a self-directed university course in web awesome... back when there wasn’t a course in this stuff. Actually there STILL isn’t one!
Why keeping yourself self-educated will increase YOUR profits...
What was fascinating was that before too long, I found myself selling on my knowledge.
Soon enough, with all the web knowledge I was absorbing, I found I could look at a client’s business and straight away have a ton of ideas on how they could really profit from the web. Thanks to my expanded knowledge, I was able to confidently talk to clients about things like:
- Lead capture,
- What keywords to target,
- How to market online effectively,
- How to structure their website,
- Logo & branding ideas, and
- How to implement social media.
I found just ‘knowing my stuff’ was a winning formula.
If my soon-to-be clients had any doubts about my work I’d win them over so easily just on my knowledge, on my confidence and on just how quickly I could understand their business. And once I delivered the project, their online results were pretty good, even all those years ago. Soon enough the word went around that I was THE go-to girl in Wagga for web.
It’s a no-brainer really, isn't it? Who would YOU rather work with? A web designer who throws you a basic site and then leaves you to it? Or a web designer who really cares about your business, who has the passion AND the tools to make your website work hard for your money?
This is what helped me develop a portfolio of happy clients. And of course, the more happy clients (and awesome websites) I got under my belt, the easier it became for new clients to choose me over other local designers.
So my advice to you is: learn all you can! Be the best at whatever you do. Be THE go-to gal in your area... just like I was.
If you become a thought leader, or even if you become a highly respected expert in your local area/niche, it'll open a LOT of doors for you. It’s an amazing competitive advantage.
After all, if you seem to know what you're talking about, a client is going to choose you over a competitor who "umms" and "ahhhhs" his way through his presentation.
My superior web knowledge gave me the confidence to expand my business offering to include web services. And now, considering I now run a booming web development business, I guess I made the right choice! Seriously, presenting myself as an expert was a huge shift for me, my career AND my bottom line. And it can be for you too... if you want it.
Until next time ABN’ers!
More by Bianca Board
It breaks my heart when a small business owner comes to me and says they’ve spent $6,000 on their previous website and it does diddly squat to produce any leads. It’s so wrong. And yet so common. Online reports say that over 80% of small business websites fail. They fail to produce traffic, leads and sales. […]
I made the trek to Sydney last Thursday to attend the Traffic & Conversion Summit by the team over at Digital Marketer from Houston, Texas to learn all about the latest in SEO for small business. I didn’t go with any expectations — I even thought about cancelling because I was so busy with other […]
As someone who works predominantly in the digital space, I constantly get to meet a wide range of entrepreneurs who are almost doing everything right. – They have a great attitude. – They have a wonderful product. – They have a gorgeous website. – They have a great team behind them. – And their marketing […]
This time of year is always a fascinating one for me. We’re far enough away from last year that we can truly appreciate the massive changes that rocked our industries. But more importantly, we’re deep enough into the new year that we can begin to see how new trends might shape the year ahead. Without […]
You know that saying, ‘coming through the fire’? I’ve had my fair share of ups and downs, I’ve discovered business fast-tracks as well as time-sucking dead-ends; I’ve experienced magical times where everything I touched turned to gold, and I’ve had my fair share of times when it feels like everything is crumbling down around my […]
I write a regular newsletter for Web123 and recently I decided to talk about ‘shortcuts’. I offered my advice on improving productivity and I shared some of my favourite apps too. I must admit, as I pressed ‘send’ on the email I didn’t think much about it; it was just another job ticked off my […]
When you grow up in a small town, even in a regional centre like Wagga, there’s no secrets. There’s no anonymity like there is in a big city. No matter where you go you always meet people who worked with your Dad, or who went to school with you or your siblings… or they know […]
This one is for all the consultants, designers, marketers and basically anyone who works on a project basis. Here’s the big message I’d like to impart: If your client ever calls you for an update, it’s a communication fail. If the client (or stakeholder) EVER wonders what’s happening with their project and goes out of […]
As a web entrepreneur and a web designer with over a thousand happy web clients I know how profitable a well-designed, well-planned website can be. That’s why I spend a lot of my time encouraging, pleading and coercing people to think about their website and web results. When you want to get more results from […]
If you want to make money online, you’ve got to make it easy for people to give you their money. And if you want your website to be the perfect eCommerce purchasing machine then you need to make it easy to get their money; that means an easy shopping experience and a fast and simple […]