Australian Businesswomen's Network

Australian Businesswomen's Network

Latest Posts

Confidence. A Journey of Breaking Through as a Business Woman

Suzi Dafnis

Confidence. It's the one important habit we found was shared by the women in this year’s Businesswomen’s Hall of Fame possessed. That doesn’t mean it was 100% “smooth sailing” for them. Or that they didn’t have days when it all felt “too hard.” But having The Confidence Habit DID enable these women to take their ideas [...]

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Starting Your Own Business After Redundancy – A Case Study

Amanda MacLean

Jennifer is in her mid-40s, married with three school age children. She believes her role is at risk of being made redundant and begins preparing for the inevitable.  Is now the right time to follow her dream and start her own business?  The following case study explores some options to consider when faced with this [...]

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Why Networking is “Icky”

Suzi Dafnis

Does the idea of “Networking” conjure visions of eating bad canapés and lurching from one uncomfortable and superficial conversation to the next? Have you ever attended a “Networking” event and felt like everyone was just in a big race to see who could hand out the most business cards first? I have. And that is [...]

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Should You Spend the Small Business Tax Deduction on a Coffee Machine?

Amanda MacLean

On 12 May, the Federal Government handed down its annual budget. It contained the following key points relevant to women in business: A reduction in the small business tax rate An immediate tax deduction for small businesses The introduction of a single means-tested child care subsidy However, it is important to recognise that Budget announcements [...]

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Communication: How to Keep it Positive.

Alison Vidotto

There is no question that honest, open communication is vital to effective leadership. But honesty is not always well received, so how do we keep communication positive? Most of us say we want to know the truth, we often ask for honest feedback, or we tell people that we’re always here to listen to them. [...]

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Sales Agent or Distributor? What's the Difference?

Nadia MacLeod

Manufacturers often need people to sell their goods. Perhaps it’s a geographical issue: you might be expanding into new territory and can’t be physically present to service your client base. Or maybe it’s a skills issue: you’re good at manufacturing, but poor at sales, and you need to find a professional to move your products. [...]

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Help Your Customers Buy

Frances Pratt

In sales, your one and only mission is to help your customers buy.  If you are going to help your customers buy, it is important to think through the stages in a typical buying process. Customer Buying Process The typical buying process looks like this. Determine needs Evaluate alternatives Evaluate risks Selection Negotiations Implement and evaluate To [...]

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Will the Federal Budget Deliver for Small Business?

Victoria Taylor

It seems as though the government has released the majority of its small business budget initiatives in the lead up to tonight’s Budget. The Minister for Small Business, Bruce Billson, has labeled tonight’s Budget measures “the most substantial small business package this country has seen.” Initiatives will apparently focus on supporting entrepreneurs and early-stage businesses [...]

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Protect Yourself - At All Costs

Natasha Hawker

Let's face it, no one wants to end up in front of the Fair Work Commissioner facing lengthy and expensive legal wrangles so I wanted to put this into perspective for you by getting you to answer four questions: Are you happy for your casual employees to get redundancy notice and payments? Are you happy [...]

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Send it Back! The Colours On My Brochure Are All Wrong

Vivienne Kane

Why don’t they look just like what I saw on screen? Most people assume when they create artwork for print, or check a proof from their designer, that the colours they see on screen will reproduce pretty much as they see them when they’re printed. Wrong! It’s frustrating. There’s so much technical jargon around printing, [...]

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