Australian Businesswomen's Network

Australian Businesswomen's Network

Latest Posts

5 Reasons Why Just Enough is Not Enough for Marketing Campaigns

Nicki Walsh

You’ve just had a brilliant idea for a marketing campaign and you can't wait to get cracking. But before you rush into it … STOP! Have you established whether your campaign will achieve the desired result? If you haven’t thought through the whole marketing funnel end to end and done the requisite research and testing, your ‘marketing’ may end up being little more than an expensive tax write-off.

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How Gaps in Your Marketing Could Be Costing You Business

Cas McCullough

Every time one of the following types of emails lands in my inbox, my heart sinks a little. The email usually reads something like this: "Can you please help me with website and social media copy? I spend lots of time on social media but get no sales. What am I doing wrong?" The business person sending the [...]

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Why Is Talking About Money Taboo?

Amanda Fisher

When I ask a group of businesswomen what are their biggest challenges, the answers I get every time are marketing and cashflow. And yet, when asked in a public forum to nominate financial goals, there’s a wall of silence. It’s like we don’t want to talk about it. And yet, the numbers matter and are [...]

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Let Go and Lead!

Alison Vidotto

A key aspect to great leadership is the ability to empower others and develop their leadership skills. As Ralph Nader says; “The function of leadership is to produce more leaders, not more followers.” The first step in developing leaders is to delegate tasks and for that you need to be able to let go. It’s [...]

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Don’t Keep Your Business Story Secret

Johanna Baker-Dowdell

The end of the financial year is not just about making sure your taxes are in order; it’s also a good time to review the story you are telling your customers. We all start the New Year full of promise, eager to kick some goals and very clear on how we want the next 12 [...]

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How to Negotiate a Commercial Lease like a Pro

Nadia MacLeod

Let’s face it, you’re in business to make money and an important factor in keeping more of your income in your pocket is by reducing your overheads. Renting commercial premises is a hefty portion of your fixed business expenditure so you need to know how to negotiate a deal with your landlord that won’t blow [...]

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How One Decision to Take Action Changed My Life, Forever

Suzi Dafnis

Taking action has made a huge difference to my success time and time again. But there is one special time I wanted to tell you about… You know when you can trace so many of the amazing things that happened in your business and your life back to one single turning point moment? Well, my [...]

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Five Ways to Ensure that Your Clients Stay with You for the Long Haul

Natasha Hawker

This week I had to say goodbye to a client that had been with me since the beginning and it was hard, very hard -- she had been a regular source of income but it was the right thing to do. The issue was that the employee I had assigned had become too expensive for [...]

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EOFY Copywriting Check: Are You Speaking the Same Language as Your Customers?

Belinda Weaver

The end of the financial year is a natural time to look back at the year that’s passed and plan for the year ahead. Just like you're reviewing your budget, business plan and marketing plan, you should make sure you’re still speaking the same language as your customers. And that means reviewing your copywriting. Below [...]

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It’s All in the Implementation!

Alison Vidotto

We all know that we need to have vision and purpose for our business' systems and processes to keep it operating smoothly and great staff who are fully engaged and sharing the vision with you. But ultimately, there is one thing that stands between you and your business' success—implementation! You can have the best team, vision, [...]

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