Australian Businesswomen's Network

Australian Businesswomen's Network
herBusiness - The Australian Businesswomen's Network Blog
herBusiness - The Australian Businesswomen's Network Blog

Latest Posts

My Favourite Marketer of 2014

Dominique Antarakis

There's a tiny little florist in Annandale that sells gorgeous blooms. That in itself is not so unusual. There are plenty of perfectly nice neighbourhood florists selling fresh flowers. So what makes this one a standout for me? Their marketing comms. As far as I'm concerned, they do everything right. Here's a recent sample: +++++ [...]

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How to Sell More at a TradeShow

Nerida Gill

1. Pay attention to paperwork If I can give you only one piece of advice for selling at a trade show, it’s to keep a solid paper trail. By this, I mean: Prepare clear signage, pricing and other information for customers. Always have literature to hand out — at least a business card and a [...]

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How to Craft Offers that have Customers Scrambling to Say YES!

Belinda Weaver

You know that feeling when you run a promotional offer... You do all the groundwork to make sure you can handle being inundated. You’ve even written a “Sorry, our website has crashed” message. You publish your big offer and...nothing. The take-up is more like a trickle than a torrent. So what makes the difference between [...]

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Marketing ideas for a Merrier Christmas! Strategically leverage the Christmas Season

Marketing ideas for a Merrier Christmas! Strategically leverage the Christmas Season

Nicki Walsh

In the busy run-up to end of year, many businesses fail to strategically leverage the Christmas season as a potential branding and sales opportunity. Christmas is a great time to touch base with your clients, business contacts and prospects. It’s also the perfect opportunity to get inactive clients reacquainted with your brand. Interactions should be [...]

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Make Your Publicity Dream Come True in 2015

Make Your Publicity Dream Come True in 2015

Johanna Baker-Dowdell

The end of 2014 is nigh and life for you right now is probably full of parties, shopping and organising how you’re going to spend your down time doing not much at all. I think one of the best things about this time of year (besides the fun things above) is planning for the bright, [...]

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The Things I Would Do Again If I Had To Start My Business, Again

The Things I Would Do Again If I Had To Start My Business, Again

Alicia Beachley

Hindsight is a wonderful thing. I also believe in karma, which has kept me going the past 7 years in business, especially when things haven’t gone exactly to plan. If I had to do it all again, would I? – definitely YES. Would I do it the same? – MOSTLY. Looking back, these are the [...]

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Leading Your Team to Success!

Leading Your Team to Success!

Alison Vidotto

I think it was Jim Rohn who said ‘ You’re the average of the five people you spend the most time with’. In my experience, it’s true, both in life and in business. As a small business owner you are going to spend a great deal of time with the people you work with, choose [...]

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5 Things You Must Know About Exiting Your Business

5 Things You Must Know About Exiting Your Business

Amanda MacLean

Following the ABN's month of powerful stories and insights from inspiring Australian businesswomen who started their own business, there is no better time to put pen to paper and consider planning an efficacious, profitable and personally satisfying exit from your Small to Medium sized Enterprise (SME). Every business has three main phrases: start-up, operation and [...]

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Being an Authentic Leader

Alison Vidotto

“Authenticity is the alignment of head, mouth, heart and feet – thinking, saying, feeling and doing the same thing – consistently. This builds trust, and followers love leaders they can trust” Lance Secretan What exactly is an authentic leader? Let me tell you first what it’s not. It’s not the ‘fake it till you make [...]

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Government help for starting a business

Victoria Taylor

Has start up month inspired you to start your own business? The Australian government may be able to help. The business.gov.au online resource is an initiative that offers simple and convenient access to government information, forms and services. It's a whole-of-government service providing essential information on planning, starting and growing your business. The website is [...]

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