Australian Businesswomen's Network

Australian Businesswomen's Network
herBusiness - The Australian Businesswomen's Network Blog
herBusiness - The Australian Businesswomen's Network Blog

Latest Posts

Print Promotion On the Smell Of An Oily Rag

Vivienne Kane

3 keys to more traction on a startup budget The smell of an oily rag is probably the most common scent around startup businesses. Because many of us begin with little or no funds for marketing, using ingenuity to get the best results from the money we do spend is vital. This applies whether you’re [...]

read more...

Project Management 101: 5 Skills to Help Your Small Business

Nerida Gill

Project management scares most of us, probably because you can’t find a simple definition of what it actually means — instead, it’s shrouded in a fog of technical terms and, ahem, engineering and mining “stuff”. However, project management isn’t all about building bridges and digging raw materials out of the ground ... it actually involves [...]

read more...

Who is Supporting You? – Choose Your Inner Circle Well

Alison Vidotto

Running a business can be challenging at the best of times, especially when we are a small business wearing many different hats. Some days the challenges come thick and fast, other times we have some great ideas to move the business forward. It’s great to have someone to run the issues or ideas past, it [...]

read more...

Create a Content Bonanza (from Just One Blog Post)

Belinda Weaver

Creating exceptional content and giving it away is an accepted staple of modern marketing. Whether we’re talking about regular blog posts and helpful social media posts or more detailed videos and ebooks, sharing your knowledge online is a fantastic way to build a database of people who are interested in what you’ve got to say. [...]

read more...

StartUp Smarter: Marketing Tips for Your New Business

Nicki Walsh

Marketing is never more important than when you first start up your business. Clients won’t come knocking unless they know about you, and what you can offer them. So from the moment you open up shop, you need to be driving a strong marketing strategy and program. Obviously your greatest limitation as a start-up is [...]

read more...

How I Fell Into Business

Johanna Baker-Dowdell

When I started working in my dream job as a cadet journalist, I assumed I would work my way around a few newsrooms and eventually become an editor. I never thought I would be running my own business where writing made up one part of my daily duties, among tax, recruitment, administration and marketing obligations. [...]

read more...

The Business Pipeline - It used to be easier!

Alicia Beachley

What ever happened to new business being easy and quick to convert? What’s changed, why does pipeline take so long these days? Is it more competition, savvy clients, clients and customer loyalty, risk adversity, or a whole bunch of these factors rolled in? In my industry, we could convert a new client in three months, [...]

read more...

Think like a Business-owner Not an Employee to Build a Firm Financial Foundation

Amanda MacLean

The number of women starting a business has risen rapidly in recent years, with research by the Australian Women Chamber of Commerce & Industry finding almost one million females now operate a business in Australia. If you’re a woman new to running a business, it’s likely that you still view yourself as an “employee” rather [...]

read more...

Tips for Surviving Your First Five Years...

Kaye Wright

I've just ticked over 6 years of running my own naturopathy clinic, LaVida Health, in the Melbourne CBD. So recently I have been reflecting on what I have learned over that time. Not so much what I've learned about the workings of the amazing human body – which is an ongoing and inspiring journey – [...]

read more...

What’s the difference between trade marks, business and domain names?

Amanda MacLean

Choosing the right name will help ensure you're creating the right image for your business. It will also help to distinguish it from your competitors. Before deciding on a name for your new venture it is important to familiarise yourself with the different registration requirements. A business name is the name under which your business [...]

read more...