Australian Businesswomen's Network

Australian Businesswomen's Network

Latest Posts

Does Your Business Need a Social Media Policy?

Nadia MacLeod

Inappropriate social media use in the workplace is growing and increasingly cited as the reason for dismissals and legal action. But what is "inappropriate use"? Currently, inappropriate use is difficult to define precisely because the legislation and courts are catching up to the technology. As more cases are heard by the Court and Fair Work [...]

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The Role of Innovation in Driving Business Growth

Victoria Taylor

Innovation is vital to the success of any business, no matter how big or small. The Culturing Success report launched by Microsoft this month found thousands of Australian small businesses are jeopardising their performance across total revenue, business efficiency, market share, staff satisfaction and customer loyalty, through a lack of innovation. Innovation is not to [...]

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Netiquette - Simple Rules for Excellent Customer Care in the Digital Age

Amanda MacLean

The internet economy has levelled the playing field allowing small businesses to compete with large corporates across many service and product sectors.  The online retail space in particular has grown so significantly over the past few years as to be a very crowded and highly competitive market place. What do successful small businesses do to [...]

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Getting the Most Out of Your Referral Arrangements

Nadia MacLeod

People do business with people. Building your business through referral arrangements is a natural extension of human behaviour. We like to ask others for recommendations – whether we’re looking to have our house painted or need a new mortgage. We want to find a solution that has worked for someone else. As the referrer you [...]

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Hate Selling? Learn the New ABC of Sales

Frances Pratt

Ask any sales person and they will tell you that ABC stands for Always Be Closing.   Always; with every meeting and opportunity try to close the sale and get the business.   Don’t get me wrong – you do have to ask for the business, but this should be done at the right time. This article [...]

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10 Exclusive Strategies to Avoid HR Disasters

Natasha Hawker

Did you know there are a number of common and costly mistakes that employers make - but they can easily be prevented. Are you making any of these mistakes? There is a tonne of legislation pertaining to employers and their employees and you need to understand what you may be liable for. Many clients that [...]

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Great Leaders Are Always Learning

Alison Vidotto

One of my key messages, one that I really want people to get, is the fact that we are ALL capable of being GREAT leaders. All of us, no matter where we started, or where we are now. As I’ve mentioned in previous articles; like this one on  Authentic Leadership, or this one on Leading [...]

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Visualise Your Success

Johanna Baker-Dowdell

A psychiatrist who suffered chronic neck pain for 13 years treated it himself when nothing else would work. He had tried painkillers, anti-inflammatory drugs, physical therapy, hypnosis and rest but none of these treatments made a dent in his pain. Instead, he used neuroplasticity research to develop a technique where he visualised his brain overpowering [...]

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16 Offline Marketing Tactics That Work

Vivienne Kane

Do you actually sell or deliver your product or service in the real world? Most businesses still do. Even for exclusively online businesses (like Google) using some offline marketing activities makes sense (Google uses direct mail to reactivate lapsed customers). Consistent, carefully considered real world marketing can deliver excellent results, and be a very profitable [...]

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Are You Talking to Me?

Dominique Antarakis

Are you personalising your communications to clients and prospects, or using a one-size-fits-all approach? We have so much detailed information about the people on our databases these days, but not all of us are using that data wisely. First, you need to make sure your data is as clean as possible. Then you need to [...]

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