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Australian Businesswomen's Network

Australian Businesswomen's Network

Latest Posts

The Excellence of Imperfection

Alison Vidotto

One of the easiest ways to increase productivity is to let go of perfection. That doesn't mean to say you should reduce your standards -- quite the opposite. You should always strive for excellence and encourage your team to do the same. Expecting excellence from your team is a great standard to set. Perfection is [...]

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How to Use Spotify to Harness Music’s Viral Power in Your Marketing

Cas McCullough

One of my all time favourite quotes is this one by Maya Angelou: "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." Well, interestingly, one of the best tools for tapping into your target community’s thoughts and feelings is [...]

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How to Increase Your Conversions with One Simple Change

Vivienne Kane

We’ve all seen it or heard it -- the web page, the mailed postcard, the sales brochure, the exhibition display, or the email blast that looks clever but doesn’t actually ask the reader or the listener to do anything. Why bother? Of course you can make a great first impression online or offline with clever [...]

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Are Scotomas Sabotaging Your Success?

Simone Leslie

How to program your brain for greater personal and professional results Have you ever looked in the pantry trying to find something and tell yourself, “It’s not here, I can’t find it,” then the person who lives with you sticks their hand right in front of your eyeballs and magically grabs the very thing [...]

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Is Your Business in Need of Bootcamp?

Dana Burrows

Slow, negative, heavy, lacking energy and inspiration... Do any of these feelings sound familiar? These all describe me more often than I like to admit. I’ll hit a metaphorical wall at some time every year. I feel mentally, physically and spiritually fatigued; sluggish and unhealthy. To navigate over this wall, I need to reboot my [...]

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How to Protect your Creative Assets (IP)

Nadia MacLeod

In my last article, we started to explore IP or Intellectual Property – what it is and why it’s so valuable. In this article, we are going to look at the ways that you can protect your creative assets that don’t involve registering ownership. Confidentiality is the first major issue. Regardless of your occupation, you have built [...]

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How to Work with Your Accountant

Amanda Fisher

As women in business, we too often feel intimidated by the men in suit brigade, particularly the accountants. Meetings with accountants so often become a simple “Sign here, you don’t need to know the details. You have x dollars of tax to pay,” without any opening to ask questions. You are either assumed to understand [...]

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Develop Your Strengths Not Your Weaknesses

Alison Vidotto

Feedback can be a wonderful thing; there are always golden nuggets of information we can use to reflect on our skills sets both soft and hard. I particularly like 360-degree feedback where your superiors, colleagues and staff get to give anonymous feedback on your performance. Sometimes we hear things we would rather not and it’s [...]

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People Do Change: What 7 Letters Have Shown Me About My Personality

Johanna Baker-Dowdell

The 21-year-old me worked in a public service job she loathed, dreaming of the day she would fulfill her goal to be a journalist. She was assertive and driven but lacked confidence. Almost 20 years later, the 40-year-old me has created a business, which includes working as a journalist, around her life and family. She [...]

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How to PREPARE for an Inbound Marketing Campaign

Nicki Walsh

Inbound Marketing is a relatively "new" term in the marketing industry, but that doesn’t mean it’s any less important to getting people to your website and getting sales. If you want to learn the best steps in taking inbound marketing to the next level, you have to first figure out what steps you need to take to prepare for inbound marketing.

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