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Are you an accidental marketer?

For most of last Friday, a big chunk of inner Melbourne was in gridlock – all because a driver realised at the last minute that they were in the wrong lane to exit the CityLink tollway. Their swerving car collided with a semitrailer. The fact that the incident happened on a bridge made the outcome [...]

The Best 'Our Services' Pages Have These 6 Things In Common

Bianca Board

I’ve already explained how your homepage is your most important page when it comes to conversions. It really makes or breaks whether your website is a killer converter or if it’s a digital lemon. Then comes the ‘about us’ page. A couple of people have disagreed with me on that one, so I’ll gracefully accept [...]

Older Women Matter: Harnessing the Talents of Australia’s Older Female Workforce

Susan Wareham McGrath

Diversity Council Australia (DCA) research released today found that women aged 45 years plus represent a sizeable and growing segment of the labour force - but Australian organisations are failing to fully harness their skills and talents. According to Nareen Young, CEO of the Diversity Council of Australia, there is a strong business case for [...]

7 Ways To Get Organised For Start-Up Success

Michele Connolly

Being organised can make all the difference to the success of your new venture. It doesn't matter how fast your market is growing or how accomplished your talents are. If you don't organise yourself, then it becomes easy to get overwhelmed, miss deadlines, and lose clients. Here, then, are 7 ways to get organised [...]

The Surprising Truth About Influencing Others (Like it or Not, We’re All in Sales Now)

The Australian Businesswomen's Network

The Australian Businesswomen’s Network has announced a new webinar, To Sell is Human - The surprising truth about persuading, convincing and influencing others, that presents lessons that will change how you see your world and transform what you do at work and at home. The free one-hour webinar will be held on Tuesday, 23 May [...]

Commit to Selfishness

Alycia Edgar

Life is just one big juggle - the juggle of compromise. Some days I resent the juggle; I just want to do what I want. Selfish? Yes probably, but I think selfishness is a trait closely aligned with commitment. And we are all committed to our business, right? Commitment is defined as: "the act [...]

Creative Thinking and Vivid Ideas – Vivid Sydney’s Inspiring Women

The Australian Businesswomen's Network

This week, we feature three creative female industry leaders who are presenting as part of Vivid Sydney - Ideas. These businesswomen are part of a world-class program of free and ticketed talks to be held across Sydney from 24 May to 10 June. In these audio interviews, we look at why they started their businesses, [...]

Can the Right 'Uniform' Mean that You Mean Business?

Suzi Dafnis

You no doubt know the feeling of starting a new sport or hobby. When getting into a new sport, having the right shoes, bicycle, racket etc. are an essential part of being 'the real deal'. You need the tools that tell the world that you are part of the sport and you are a Crossfitter, [...]

Federal Budget mostly ignores Small Business

Victoria Taylor

Federal Treasurer Wayne Swan handed down his sixth federal budget last night and unlike most pre-election budgets, this one lacked splashy spending sprees and tax cut incentives. It’s early days in the analysis of the 2013 federal budget, but on the surface it appears small business’ wish list was largely ignored. The Australian [...]

NSW Strengthens Small Business Commissioner Role

Victoria Taylor

NSW Small Business Commissioner website The NSW Government says its Small Business Commissioner Bill 2013, passed by the Parliament on 2 May 2013, will even out the playing field for small business and bring business practices in NSW into a new era. The passing of this legislation makes the NSW Small Business Commissioner an independent statutory [...]