Australian Businesswomen's Network

Australian Businesswomen's Network
herBusiness - The Australian Businesswomen's Network Blog
herBusiness - The Australian Businesswomen's Network Blog

Latest Posts

Is the Business Card Dead?

Vivienne Kane

Or could that small piece of paper be your business pitching partner? “Let me give you my business card” When was the last time you went to a conference, seminar or networking event where there wasn’t an exchange of business cards? How does it feel if you can’t reciprocate? You’ve left your cards at home. [...]

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Coming In from the Cold

Dominique Antarakis

I recently spoke on the phone to two prospective clients who both wanted the same thing: more customers. They were both planning on sending an email to a list of names they had bought from a list broker. Both were expecting a response rate of around 10%. The main difference between the two was that [...]

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How to Train Someone to Be You and Free Up Your Time

Alycia Edgar

There comes a time for every business owner when they realise one person cannot do everything. This is when you need to find another you. We all know there are some tasks that we are just not good at. Or tasks you put off because they inspire you the least. These are the tasks that [...]

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What Kind of Business Do You Want: Entrepreneurial or Lifestyle?

Belinda Weaver

As a business owner, your life and your business are often so entangled, it’s hard to separate one from the other. When we start a business, we write down our business, marketing and financial goals. We map out a direction and then work hard to get there. But does your business support your life goals [...]

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10 Free Marketing Tools To Try

Nicki Walsh

In this day and age technology is key. So if you can find ways to utilise technology to make your business more efficient, more innovative, more successful and heck just a bit more fun – why wouldn’t you give them a try. So here is 10 free marketing tools for you to take for a [...]

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Business Planning Tips for a Successful Year-End

Alicia Beachley

It’s almost the end of October and the first of the emails about Christmas parties are coming in. I’m sure you are thinking that Christmas is so far away, however, this is the time that you should be planning and actioning your pre-Christmas business activities (if not already done) so that you can enjoy the [...]

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What Would You Recommend?

Suzi Dafnis

Making recommendations is a great way to enlist a prospective buyer into doing business with you. But only if your recommendation is really catering to their burning needs. One of my favourite things to do is to try new restaurants. Recently I was in NYC and tried a number of new places for dinner. Some [...]

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What is Rebranding and Does Your Business Need It?

Megan Barrow

Rebranding is an often used tactic by marketers and business owners to create a new buzz. But what is it in actuality and when does a business need to consider it? Before I talk rebranding, I need to start with what a brand is and is not. A brand is a mix of [...]

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PR Tactics from Party Tricks

Johanna Baker-Dowdell

The (very) grey area where media and politics collide is always something that gets my attention. I love watching any new TV show that delves into this topic so I was excited when Party Tricks launched last week. Channel 10’s new show depicts Victorian Premier Kate Ballard (Asher Keddie) going up against ex-journalist David McLeod [...]

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Is your website like Times Square? 

Suzi Dafnis

I recently returned from a visit to my favourite city, New York. One of my favourite places within my favourite city has always been Times Square. Within hours of arriving I usually head to Times Square for a social post photo and to breathe in the buzz of the city. This time was different. I found [...]

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