Australian Businesswomen's Network

Australian Businesswomen's Network
herBusiness - The Australian Businesswomen's Network Blog
herBusiness - The Australian Businesswomen's Network Blog

Latest Posts

6 Top Tools to Bring Your Valuable Content to a New Audience

Vivienne Kane

Look at the last 10 blog posts you’ve written. Run through the enewsletters you’ve sent this year. Maybe you use ebooks to demonstrate expertise and credibility. Perhaps you’re running webinars, or producing podcasts or videos. If you’re doing any of these things, you already know 21st century marketing isn’t primarily about pushing for a sale, [...]

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Words. Have. Power. Use them wisely.

Dominique Antarakis

I was already half awake when my alarm went off the other morning, but there was something about the pitch and tone of the sound it made that went straight into the part of my brain responsible for actually getting me out of bed. (The smell of freshly-brewed coffee generally has the same effect). And [...]

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Stop Multitasking to Get More Done and be Less Stressed….

Kaye Wright

Women seem to have a bit of a reputation for being great multi-taskers…capable of doing two, three or four things at once. Some of us might even be quite proud of this so-called skill. We’ve all done it….reading emails whilst on the phone, simultaneously making notes for the next meeting and keeping an eye on [...]

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Don’t Give Up Your Paid Job

Alycia Edgar

I recently attended a house auction in our community, and the situation prompting the sale affected me so deeply I had to share my thoughts. The couple that own the house are getting divorced, which is sad, but the part which really pains me is that the wife has spent much of her adult life [...]

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5 Simple Editing Tips that Turn Your Flabby Marketing into a Lean Mean Sales Machine

Belinda Weaver

Effective copywriting (the kind that motivates the action you want) is created in stages. 1) First, you brain dump and brainstorm. This is when you get information onto paper and turn it into meaningful knowledge. 2) Then, you write. 3) Finally, you edit. You might spend most of your time writing, editing and proofreading just before [...]

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5 Simple Ways To Plan Your Marketing

Nicki Walsh

As entrepreneurs and go-getter businesswomen, life is busy and if you don’t have the expertise or the budget to focus on your marketing then you may be losing business, missing opportunities or becoming obsolete. Marketing channels, techniques, ideas and best practices change rapidly, not to mention your target market, your products/services, your industry and, of [...]

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Marketing Strategy: Do you know why you are doing the marketing?

Megan Barrow

Marketing strategy is a vital ingredient when working on your marketing plan and tactics. Deciding what you will do as part of the marketing for your business is not necessarily difficult. Marketing is not new; there are thousands of books you can read on what to implement. Deciding on why you are going to [...]

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A message for women in business: Back yourself!

Johanna Baker-Dowdell

This week while judging a selection of entries for the 2014 AusMumpreneur Awards I was struck by something I've considered before, but had never thought about seriously: women business owners don't back themselves. The last question of the 11 the mumpreneurs entering this competition were answering was, "Why do you deserve to win this award?" [...]

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Bringing Your Events to Life Through Experiences

Alicia Beachley

Bringing your event to life through experiences. How to ensure that your event is more than just a drinks and canapés affair. I find it very refreshing when someone actually does an event well, engages the audience, has a purpose for the event, thinks about the attendees and creates relevant experiences. It’s pretty simple stuff [...]

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Following Up on Interviews – staying ahead of the pack when looking for work

Kristy-Lee Billett

After you have done all the hard work preparing your resume, applying for the job, researching the company thoroughly and then completing a fantastically good interview, don't just leave it and hope for the best! Give yourself the best chance of being shortlisted for second interview – and potentially secure the role, by following up [...]

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