Australian Businesswomen's Network

Australian Businesswomen's Network
herBusiness - The Australian Businesswomen's Network Blog
herBusiness - The Australian Businesswomen's Network Blog

Latest Posts

HOW TO: Successfully Answering Objections

Frances Pratt

We have all heard objections in our businesses from existing and prospective clients.  In my last article Objections in Sales ~ Why You Should LOVE Them! I explained how it was important for you to actively uncover objections to grow your business. The truth is that people will assume that you are aware of their [...]

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5 Ways to Stop Workplace Bullies

Nerida Gill

The more I tried not to cry, the faster the tears welled. I was in a business meeting with a client who hurled a torrent of personal insults in my face. She attacked everything but my make-up and clothes. And it wasn’t the first time … it had been going on for months. This isn’t [...]

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Save Money and Grow Your Business. Outsourcing Marketing: the Latest “in” Thing

Nicki Walsh

We all know that great marketing is key to the success of any business. But plenty of small to medium enterprises (SME) out there struggle to maintain a strong and effective marketing strategy and marketing program, due to time pressures, cash flow restrictions and under-skilled staff. But there’s no need to let these restrictions hold [...]

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8 Surprising Ways to Increase Trust in Your Brand – and Send the Right People to Your Website

Vivienne Kane

We’re all now bathed in online messages for most of our waking moments, and their power is undeniable. However, contrary to what many marketers and business owners believe, most consumers still rate print media and direct mail amongst their most trusted sources of information. A comprehensive study by Australian firm Experian Marketing found that consumers [...]

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Have You Cracked the Code?

Dominique Antarakis

I get very excited when I see businesses (especially corporates) who’ve cracked the code. You know – they’ve actually understood that their customers aren’t numbers on a spreadsheet or AB demographics, but real live human beings. Who knew, right? Most recently, Optus sent me a series of marcoms pieces which indicate that they may have [...]

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The Remarkable Seth Godin and 12 Hallelujah Moments

Megan Barrow

Seth Godin recently visited Australia as a guest speaker of business networking organisation Business Chicks. When I heard late last year he was speaking, I almost grabbed my sleeping bag to line up for tickets. Luckily I didn't need to do that - I just added a reminder to my calendar and scored tickets to [...]

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The Foolproof Way to Find Marketing Benefits (Your Customers Actually Care About)

Belinda Weaver

There is an often repeated mantra in marketing: Write about benefits rather than features. A marketing feature is a fact that describes what a product or service is, has or does. A marketing benefit describes what is gained or life gets better. In my ABN course on Practical Online Copywriting for Business I talk about [...]

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Self Leadership – The Importance of Leading By Example

Alison Vidotto

Sometimes people are a little confused when I suggest that they focus on self-leadership first. They tell me that self-leadership sounds a little strange, isn’t leadership all about followers? In a word, no. The answer is clear; to lead others you must first lead yourself. If you are to have influence over others then you [...]

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Crafting the Perfect Pitch

Johanna Baker-Dowdell

If you don't have an existing relationship with a journalist, the first time they will see your name will be when your pitch drops into their email inbox. Needless to say, the first impression you create with that pitch has to be pretty special to get past the journalist's desire to delete any email that [...]

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Billing Your True Value - Are You Throwing Money Away?

Alicia Beachley

You have a successful service orientated business but you are not making any money! It can be easy to ‘miss’ opportunities or bill incorrectly, or worse still be nervous about billing for your expertise and IP (intellectual property). Being confident about who you are, your offering and your rates is a sure fire way to [...]

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