Australian Businesswomen's Network

Australian Businesswomen's Network
herBusiness - The Australian Businesswomen's Network Blog
herBusiness - The Australian Businesswomen's Network Blog

Latest Posts

Measuring Social Media ROI

Suzi Dafnis

How do we know that this social media is worth our time? In this post, we’ll look at what to measure and how to analyse results and measure return on investment (ROI). Start with your objectives. Do you want to generate leads? Do you want to promote an eBook? Do you want more likes? Do [...]

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Four Ways To Make Your Business Thrive

Suzi Dafnis

When it comes to a thriving business, there are four things that I've found to be important for ongoing growth and sustainability. The people I surround myself with and can collaborate with The knowledge and skills that I acquire (and that I can implement) The access to role models and experts My profile and [...]

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How to Launch a Limited-Time Social Media Campaign

Suzi Dafnis

In this post, I’m going to present an example of a blog campaign we did called 30 Days to a Great Career. It proved to be a great campaign for community engagement and content marketing. While we focused on career, a similar campaign can be run on any area relevant to your business. The [...]

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What to Do if an Employee is Suspected of Stealing from You

Natasha Hawker

I suspect that this is a subject rarely discussed publicly amongst fellow business owners for fear of 'loss of face'. Other reasons include client security breaches and reputation, but I can tell you that at least 10% of my clients have experienced employee-conducted fraud, amounting to almost a million dollars. One client had a 'friend' [...]

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New Review of Small Business Taxation

Victoria Taylor

The Australian government has announced a review of the tax impediments facing small business. To be undertaken by the Board of Taxation, the review will identify features of the tax system that prevent small business reaching their commercial goals. Specifically, the Board of Taxation will determine: Business and the broader community’s perspectives on issues [...]

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You Deserve to Make a Profit

Suzi Dafnis

In small business, every dollar in the door counts. But, if you don't have a solid understanding of your finances you won't know when to spend, when to conserve, or how you're investment of time and great effort is being rewarded (or not) by your business. If, like most business owners, you work really hard to [...]

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When Did You Last Reassess Your Work Priorities?

Suzi Dafnis

Often, busy business owners forget to reassess their work priorities. When you don’t put ‘first things first’ you can end up with high levels of stress, an unproductive workplace and bad time management. The solution? Find simple ways to approach day-to-day working life to increase productivity and output, and to allow you to see the [...]

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An Easy to Use Template for Writing Testimonials

Belinda Weaver

Word of mouth has always been an important part of business development. The power of personal experience, shared by real people, is enormous. Asking for testimonials and reviews is an easy way to share proof of your awesome and but what happens when you’re asked to write one? Are you struck dumb? Writing testimonials is [...]

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5 Career and Small Business Lessons From the Movie The Labyrinth

Nerida Gill

Remember the movie Labyrinth? It was made in 1986 and starred David Bowie in all his eye-shadowed glory, a 14-year-old Jennifer Connelly and a stack of Jim Henson’s most decadent muppets. When I was young, I was caught up in the story of a goblin king who steals a teenage girl’s baby brother. However, recently [...]

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11 Ways to Make Your Business More Trustworthy Online

Bianca Board

As someone who works predominantly in the digital space, I constantly get to meet a wide range of entrepreneurs who are almost doing everything right. - They have a great attitude. - They have a wonderful product. - They have a gorgeous website. - They have a great team behind them. - And their marketing [...]

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