Australian Businesswomen's Network

Australian Businesswomen's Network

Latest Posts

Sport and Politics: PR the Aussie Way

Johanna Baker-Dowdell

I know you’re not supposed to talk about politics in polite conversation and since I know only a little about lots of sports I probably shouldn’t talk about that too much either, however I think the sporting and political events from the past few weeks included a few PR lessons thrown in for good measure. [...]

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Using the Force in Business

Johanna Baker-Dowdell

I grew up with Star Wars; my dad is a fan and now my two sons are too. In the down time over the festive break we’ve been watching the six Star Wars films and educating my husband about the ways of the force (he had only seen The Phantom Menace before now). Jokes [...]

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Make Your Publicity Dream Come True in 2015

Make Your Publicity Dream Come True in 2015

Johanna Baker-Dowdell

The end of 2014 is nigh and life for you right now is probably full of parties, shopping and organising how you’re going to spend your down time doing not much at all. I think one of the best things about this time of year (besides the fun things above) is planning for the bright, [...]

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PR Tactics from Party Tricks

Johanna Baker-Dowdell

The (very) grey area where media and politics collide is always something that gets my attention. I love watching any new TV show that delves into this topic so I was excited when Party Tricks launched last week. Channel 10’s new show depicts Victorian Premier Kate Ballard (Asher Keddie) going up against ex-journalist David McLeod [...]

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Crafting the Perfect Pitch

Johanna Baker-Dowdell

If you don't have an existing relationship with a journalist, the first time they will see your name will be when your pitch drops into their email inbox. Needless to say, the first impression you create with that pitch has to be pretty special to get past the journalist's desire to delete any email that [...]

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Hands-on Interning at Australian Businesswomen’s Network

The Australian Businesswomen's Network

There is a lot of discussion in media and academic circles right now about the benefit of internships- whether interns are really getting the experience and skills needed to enter the workforce or merely being assigned to coffee runs and endless photocopying. The Australian Businesswomen’s Network (ABN) focuses heavily on providing its interns with the [...]

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What's the ROI on Your PR?

Johanna Baker-Dowdell

Business owners and senior staff are told to measure the return on every investment they make, which is sage advice, but when it comes to PR (public relations) it has traditionally been difficult to measure. Sure, there's the obvious measures like a spike in sales after you appear on Sunrise speaking about your new product, [...]

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Online Promotion Lessons from Introverts

Johanna Baker-Dowdell

I spent most of last weekend at the Festival of Golden Words rubbing shoulders with Hannah Kent, Andy Griffiths and Dr Philip Nitschke, amongst many others and thoroughly enjoyed being immersed in all things literary. While there were many valuable pieces of information I picked up on honing my writing and tapping into inspiration, it [...]

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Flaunting Your Abs and 4 Other Advertising Don’ts

Nerida Gill

He’s shirtless, muscles bulging under his perfectly waxed chest. He wears only camo pants and hiking boots. Sometimes he’s fishing a pristine wilderness stream. Other times he’s riding a horse or what appears to be a bear through the rugged terrain. He even has a black belt in martial arts. Who is he? Bear Grylls? [...]

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How to Build Hype: Creating a Wow Factor in 2014

The Australian Businesswomen's Network

The bang of the fireworks and the flow of champagne may be over, but the show doesn't have to end here. In 2014, how are you going to build hype and create a lasting wow factor? A wow factor is a moment when your customers live through the experience or culture you are offering, and [...]

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