Australian Businesswomen's Network

Australian Businesswomen's Network
herBusiness - The Australian Businesswomen's Network Blog
herBusiness - The Australian Businesswomen's Network Blog

Latest Posts

Hands-on Interning at Australian Businesswomen’s Network

The Australian Businesswomen's Network

There is a lot of discussion in media and academic circles right now about the benefit of internships- whether interns are really getting the experience and skills needed to enter the workforce or merely being assigned to coffee runs and endless photocopying. The Australian Businesswomen’s Network (ABN) focuses heavily on providing its interns with the [...]

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What's the ROI on Your PR?

Johanna Baker-Dowdell

Business owners and senior staff are told to measure the return on every investment they make, which is sage advice, but when it comes to PR (public relations) it has traditionally been difficult to measure. Sure, there's the obvious measures like a spike in sales after you appear on Sunrise speaking about your new product, [...]

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Online Promotion Lessons from Introverts

Johanna Baker-Dowdell

I spent most of last weekend at the Festival of Golden Words rubbing shoulders with Hannah Kent, Andy Griffiths and Dr Philip Nitschke, amongst many others and thoroughly enjoyed being immersed in all things literary. While there were many valuable pieces of information I picked up on honing my writing and tapping into inspiration, it [...]

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Flaunting Your Abs and 4 Other Advertising Don’ts

Nerida Gill

He’s shirtless, muscles bulging under his perfectly waxed chest. He wears only camo pants and hiking boots. Sometimes he’s fishing a pristine wilderness stream. Other times he’s riding a horse or what appears to be a bear through the rugged terrain. He even has a black belt in martial arts. Who is he? Bear Grylls? [...]

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How to Build Hype: Creating a Wow Factor in 2014

The Australian Businesswomen's Network

The bang of the fireworks and the flow of champagne may be over, but the show doesn't have to end here. In 2014, how are you going to build hype and create a lasting wow factor? A wow factor is a moment when your customers live through the experience or culture you are offering, and [...]

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Your 3-Step Lead Generation Improvement Plan

Frances Pratt

Getting new customers into your business is vital – it’s your businesses lifeblood! Everyone knows this, but then they struggle to put it into action. Well – you are in luck!  Here is my simple 3-step recipe to improve your lead generation activities. Get these steps right – and you will be on your way [...]

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Promoting the Promotion - PR Support and Raising Awareness for Promotions

Alicia Beachley

In my role, I am constantly preparing marketing strategies for my clients and during the first briefing meeting, I always make sure they realise that the best campaign in the world won’t get any entries if people don’t know about it. It is critical at the planning stage of the campaign to think about other [...]

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PR Lessons from the Election

Johanna Baker-Dowdell

Australia is coming down from what seemed like the longest election campaign ever. Whether you are happy or not with the result, there are some PR lessons we can take from this political event. Even if you got sick of the campaign itself, these points still shone through loud and clear. Use them to single [...]

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Oscar Wilde and 3 Ways to Get Your Media Releases Seen

Nerida Gill

To paraphrase Oscar Wilde, the only thing worse than being talked about, is not being talked about. Wilde, of course, was a master at getting tongues wagging — when he wasn’t lounging around with a sunflower in hand or squeezing into velvet finery a size too small, the Irish literary genius was leaking his personal [...]

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Communities Make Dreams Happen

Johanna Baker-Dowdell

In a career that has spanned more than 18 years, nothing has taught me the value of building a community more than publishing Business & Baby on Board has. The book I am referring to is one that had been in my head for several years before I wrote it. And then once it was [...]

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