Australian Businesswomen's Network

Australian Businesswomen's Network
  • The Art of Social Media
  • UnSelling
  • Boost Your Business Skills - Online Courses
  • 2014 Businesswomen's Hall of Fame - Maggie Beer
  • On-Demand Learning

Upcoming Events

UnSelling

UnSelling

From the top-selling authors of UnMarketing, a new book turns traditional wisdom on its head. Looking beyond a narrow sales funnel, and seeing what really influences purchase and repurchase decisions today. Today, one negative review can outweigh a thousand social media followers if it isn’t handled correctly. Join us on 26 February when Alison Kramer, [...]

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The Art of Social Selling

The Art of Social Media

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and [...]

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Making It

How to find your ideal mentor, grow your business and get focused

Learn how you can follow the lead of people like Sir Richard Branson, Oprah Winfrey and 160 of Australia's top business women, by finding a mentor to help you grow your business, get focused and achieve your vision. During the training you will learn: What to look for in a mentor How to find the [...]

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Latest Articles

Hayley’s top tips for small business beginners

Hayley’s top tips for small business beginners

When I started my first business, I had no idea what I was doing. Fresh from the pool, with absolutely no experience, I had never had a job, let alone run an entire business- I felt like I was drowning! Looking back, there are a few pieces of advice I wish that I had been [...]

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What's In A Name Competition Winners Announced

What's In A Name Competition Winners Announced

Congratulations to the winners of the recent What’s In A Name? competition. The entries demonstrated the great creativity and passion behind the naming of some of Australia’s inspiring startups. The competition asked business owners the story behind their business name. The first prize winner (name and company) receives 12 months of Premium Membership plus a [...]

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The 3 differences between a millionaire and a 6 figure mindset

The 3 differences between a millionaire and a 6 figure mindset

There is a saying that the first million is the hardest to make and that is why there are so many entrepreneurs that have made their millions many times over. I always used to wonder what people who have made their business successful think about themselves and their business that has enabled them to reach [...]

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Why understanding marketing is crucial to your business

Why understanding marketing is crucial to your business

When you are a business owner, it is easy to simply outsource your marketing and let someone else deal with it. However, it is important that you and your team understand what your marketer is doing and why. When you and your staff are informed about your marketing efforts, the level of excitement will grow [...]

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Member of the Week

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Putri Shintodewi

Inovasi Consulting

I am a data analyst who loves numbers and data. Having involved in corporate's strategic and technical advice on aligning Geographic Information Systems (GIS) technologies with business needs, I was fully aware of how this application can be beneficial for big businesses. Having inspired by the entrepreneurial spirit and a desire to help other businesses independently, I established Inovasi Consulting. I believe small businesses cannot afford not to be innovative and not to use data analytic tools for benchmarking in order to stay competitive and survive. GIS doesn’t have to be expensive, hard to understand or difficult to use. Governments and big business have been using it for years. But it’s not just a tool for the big guys. Its extensive real world application means other businesses can benefit too. Inovasi Consulting can help you support your strategic decision making and stay ahead of your competitors.

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Latest herBusiness Blog Posts

My Favourite Marketer of 2014

Dominique Antarakis

There's a tiny little florist in Annandale that sells gorgeous blooms. That in itself is not so unusual. There are plenty of perfectly nice neighbourhood florists selling fresh flowers. So what makes this one a standout for me? Their marketing comms. As far as I'm concerned, they do everything right. Here's a recent sample: +++++ [...]

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How to Sell More at a TradeShow

Nerida Gill

1. Pay attention to paperwork If I can give you only one piece of advice for selling at a trade show, it’s to keep a solid paper trail. By this, I mean: Prepare clear signage, pricing and other information for customers. Always have literature to hand out — at least a business card and a [...]

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How to Craft Offers that have Customers Scrambling to Say YES!

Belinda Weaver

You know that feeling when you run a promotional offer... You do all the groundwork to make sure you can handle being inundated. You’ve even written a “Sorry, our website has crashed” message. You publish your big offer and...nothing. The take-up is more like a trickle than a torrent. So what makes the difference between [...]

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Social Media Ideas

Top 9 Twitter Tips for Business Owners

Sam Cannell

Have you joined Twitter recently, but can't make heads or tails of it? Don't worry - you are not alone. 60% of Twitter users abandon their account after one month. Twitter is still a growing social media platform and it is possible for the novice to achieve tweeting success; you just need effective techniques to [...]

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ABN Member Spotlight

ABN Member Diana Moschen Featured in Townsville Bulletin

Diana Moschen, principal of archdesign nq, has spoken openly to the Townsville Bulletin about her success with the Australian Businesswomen's Network MentorNet program. Diana talked about the benefits of the program and the improvements she made to her business. She reflects on how important it is to stay connected with online technology and social media. [...]

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Small Business Tips

Do Client Testimonials Work? How to Turn Website Visitors into Customers

Helen Ward

Are testimonials effective, believable, credible and powerful? Do they help market you and your brand? Or are they ignored, just a waste of space and do they in fact detract from your brand?   Are you a believer in testimonials? Believers say testimonials can multiply profits and get customers selling for you! Detractors argue they [...]

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